ANZ Case Study

Learn how ANZ manages their brand guidelines and shares over 130,000 assets online with 50,000 internal & external users within a complex regulatory environment.


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How ANZ Manages Brand Governance With An Online Portal


ANZ is among the top 4 banks in Australia, the largest banking group in New Zealand and Pacific, and one of the top 50 banks in the world with a proud history spanning over 175 years. As one of the world’s leading financial service groups, ANZ operate in 33 markets with a combined customer base of 8 million customers.

In 2018, ANZ turned to IntelligenceBank to launch their online brand portal as part of their overall marketing operations platform ‘MarKit’ to showcase brand guidelines and manage brand assets with 50,000 internal and external users within a complex regulatory environment. In this Q&A, hear from Paul Siedle, ANZ’s Head of Brand Identity, where he shares his insights on best practice for brand education and how to take brand governance to the next level with IntelligenceBank’s online Brand Portal.

“If you’re a brand leader who manages a complex environment of many teams, processes and brands, I’d certainly suggest considering a single system to centralise, approve, standardise and manage your brand assets.”  Paul Siedle, Head of Brand Identity, ANZ

Our Digital Asset Management & Marketing Operations Software is trusted by the world's leading brands:

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About IntelligenceBank
The Leading Online Brand Portal Software

Managing brand compliance from a design, legal and regulatory compliance perspective is critical for anyone serious about developing brand equity and value over time.

IntelligenceBank's online brand portal solution helps you do just that - not only do we make it easy to centralize brand assets, but our online brand guidelines and workflow approvals ensures your entire team - including external partners and agencies stay on brand. 

Our beautifully designed software is used by over 400 brands globally. We offer 24/7 support and have offices in Australia, the US and Canada.

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IntelligenceBank is the leading Digital Asset Management and Marketing Operations Software on G2 Crowd and Capterra. Our clients love the simple set up, ease of use, deep functionality, flexible integrations and 24/7 support.

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