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To achieve branding that is universal and consistent, online brand guidelines are essential. Digitizing your style guide guarantees that anyone involved in producing content and communications has access to the latest and greatest version. It governs the use of your brand by your team and by external parties such as design and PR agencies, and strategic partners.
We’ve all seen poor branding before. The logo is stretched and blurry and the colours are several shades off, you begin wondering ‘is that Clip Art and has it been designed in Paint?’. This can create a lasting impression and have a negative impact on your perception of that brand.
For all businesses, this is a risk. Your brand is the identity of your company which must be protected against anything that affects its recognizability or credibility. Using IntelligenceBank’s BrandHub to shift to online brand guidelines you are able to fortify your brand.
A BrandHub allows you to not only house your brand guidelines online, but also implement processes to make them easy to follow and provides checkpoints to ensure that they have been adhered to. Conditional logic can be applied to provide automated answers to questions relating to your brand guidelines, allow immediate logo and asset downloads from the digital asset management system and have creative approved by the branding team. By having automated processes and ways of funnelling requests, you can save up to 30% of your time on administration tasks.
IntelligenceBank is the leading marketing operations software, helping content marketers seamlessly manage digital assets, creative content approvals and compliance, and creative project management.
Through integrating Digital Asset Management (DAM), BrandHub, workflows and approvals with calendars and kanban, IntelligenceBank gives you a way to easily manage marketing and creative projects from end to end, within the one system.
Our beautifully designed software is used by over 400 brands globally. We offer 24/7 support and have offices in Australia, the US and Canada.
IntelligenceBank is the leading software for marketers on G2 Crowd and Capterra. Our clients love the simple set up, easy of use, deep functionality, flexible integrations and 24/7 support.