To achieve branding that is universal and consistent, online brand guidelines are essential. Digitizing your style guide guarantees that anyone involved in producing content and communications has access to the latest and greatest version. It governs the use of your brand by your team and by external parties such design and PR agencies, and strategic partners.
We’ve all seen poor branding before. The logo is stretched and blurry and the colours are several shades off, you begin wondering ‘is that Clip Art and has it been designed in Paint?’. This can create a lasting impression and have a negative impact on your perception of that brand.
For all businesses this is a risk. Your brand is the identity of your company which must be protected against anything that affects it’s recognizability or credibility. Using IntelligenceBank’s BrandHub to shift to online brand guidelines you are able to fortify your brand.
A BrandHub allows you to not only house your brand guidelines online, but also implement processes to make them easy to follow and provides checkpoints to ensure that they have been adhered to. Conditional logic can be applied to provide automated answers to questions relating to your brand guidelines, allow immediate logo and asset downloads and have creative approved by the branding team. By having automated processes and ways of funneling requests, you can save up to 30% of your time on administration tasks.
Guide users to the answer of their brand query by using logic based questions.
Incorrect usage of your branding can have lasting negative ramifications, easily accessible information and approvals can minimise this risk.
Minimise time spent on administration by making information easily accessible and providing a system to manage requests using automated workflows.
