Day to day operations within a marketing department can be chaotic to say the least, which is why implementing marketing workflows can transform your team from manic, coffee drinking stress-heads to zen, organized do-ers.

As a part of a broader marketing resource management strategy,  workflows exist to bring order and efficiencies to the planning, creation and distribution aspects of your creative processes.   It provides a framework so that work is completed correctly, the first time, every time.  Your imagination is the only thing limiting the types of workflows that can be created to help you streamline your marketing operations and project management.   A well-implemented workflow is a reliable system that makes your team more productive, clarifying roles and responsibilities while ensuring budgets are approved and creative has been given the green light for distribution.  

Each step of the workflow should have an outcome which triggers the next step.  This provides increased transparency into marketing activity and also helps reduce potential risk to the business. Triggers can be set so that a job cannot proceed without approval from managers, brand or legal.

See how you can use marketing operations software to implement workflows in your business by requesting a custom demonstration.

• Campaign, Creative Brief and Marketing Project Forms - With online briefs, specify job numbers, target audience insights, media, single-minded value propositions, due dates and KPIs & provide the framework for stakeholder sign off.
• Creative Approvals & Risk Scoring - Get management, brand and legal approval before content goes out the door.  Elevate approvals with a greater risk score, based on the type of content, media spend and other parameters. 
• Pricing Changes - When you change price points, you need approvals, impact analysis, backup documentation and of course, an audit trail - necessary for compliance in highly regulated industries. 
• Marketing Contracts - As marketing is a ‘spend’ department, workflows make it easy to track all current and proposed contracts, renewals and approvals of expenditure with reporting and tracking.
• Tradeshow Sponsorship - Manage and track all expenditure, leads, ROI and notes on what worked and what didn’t, and link each ‘record’ to creative files such as presentation, booths and collateral. 
• Marketing Inbox - Bring order to requests from your marketing department by automating responses to common questions to determine which requests have priority.
• Brand Asset Downloads - With custom download approval forms you can control what is downloaded and by who, ensuring that talent usage rights and other restrictions are adhered to.
• Martech Services - Use an online ticketing system to provide various marketing programs with custom URLs, design services, SSL certificates, user licenses, analytics and integrations.  Monitor approvals, time and budget.