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In 2018 a 15-year-old girl died in the UK from eating a Pret a Manger baguette, which failed to list sesame seeds on the label. The company had 9 complaints in total from people who experienced anaphylaxis as a result of consuming these baguettes and took over a year to update their labelling. Where people’s lives are at stake, mistakes and slow reaction times such as Pret a Manger’s are not acceptable and pose a serious risk not only to the business but to people’s health.
In America, Australia and across Europe, there are strict laws and guidelines governing how ingredients and health claims must be communicated. These range from listing the ingredients included in food, to warnings about trace elements of ingredients which are known to cause allergic reactions, country of origin and the proper use of terms such as ‘sugar free’, ‘fat free’ and ‘healthy’. There is an expectation from consumers that manufacturers adhere to these laws and false advertising or mistakes on packaging bring with them significant risks, not only to consumers, but to all stakeholders in the supply chain.
The likelihood of these risks skyrockets with incomplete systems for creative production and distribution, with substantial room for error along geographically dispersed production lines. Technology closes this loop by placing processes and controls around developing, reviewing, updating and distributing marketing material and labelling content. It ensures that creative compliance starts from the beginning and moves through the correct approval processes. Effective project management capabilities and enterprise digital management within the one platform also increases visibility for all stakeholders. By implementing processes around production of marketing material you can ensure that the products walking out the door are ready for the world to consume. Read on to hear how Marketing Operations Software with integrated Digital Asset Management can reduce risk to your business and streamline your creative processes.
Download this whitepaper to read how Marketing Operations Software:
IntelligenceBank is the leading marketing operations software, helping content marketers seamlessly manage digital assets, creative content approvals and compliance, and creative project management.
Through integrating Digital Asset Management (DAM), BrandHub, workflows and approvals with calendars and kanban, IntelligenceBank gives you a way to easily manage marketing and creative projects from end to end, within the one system.
Our beautifully designed software is used by over 400 brands globally. We offer 24/7 support and have offices in Australia, the US and Canada.
IntelligenceBank is the leading Digital Asset Management and Marketing Operations Software on G2 Crowd and Capterra. Our clients love the simple set up, ease of use, deep functionality, flexible integrations and 24/7 support.