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What is Marketing Resource Management (MRM) Software?

A unified system to manage brand compliance, marketing workflows, online creative briefs and the ROI of creative performance and budget tracking.

Marketing Resources Management (MRM) software helps businesses track, manage and report on marketing operations to streamline creative production processes, optimize spend and resources and manage creative content assets. 

MRM software gives marketing departments a unified system to manage brand compliance, marketing workflows, the Return on Investment (ROI) of creative performance and budget tracking.

Some of the key benefits of marketing resource software are below. 

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MRM Software Features
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Creative Approvals
Creative Approvals

Easily route creative to brand, legal and other teams for digital sign off and an audit trail of acceptance.

Single Source of Truth
Single Source of Truth

Ensure your team are working on the same, approved set of assets, which can be seamlessly integrated into your website, email marketing and other martech applications.

Automate Creative Review
Automate Creative Review

Always adhere to talent usage requirements, and automate expiration of creative with outdated claims and legal copy.

Instantly Track Records
Instantly Track Records

Track expenditure against targets to ensure your team stays on budget.

Bring Your Brand To Life
Bring Your Brand To Life

Showcase your brand guidelines online so they actually get used by your stakeholders and agency partners.

Manage Tasks & Projects
Manage Tasks & Projects

Never miss a deadline or task with project databases, task management and dashboard reporting.

Contact us today for a demo, free trial, pricing or for more information.

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