What is Marketing Resource Management Software?

MRM is a unified system to manage brand compliance, marketing workflows, online creative briefs and the ROI of creative performance and budget tracking.

 Marketing Resources Management (MRM) software helps businesses track, manage and report on marketing operations to streamline creative production processes, optimize spend and resources and manage creative content assets.  MRM software gives marketing departments a unified system to manage brand compliance, marketing workflows, the Return on Investment (ROI) of creative performance and budget tracking.

Some of the key benefits of marketing resource software include:

  • Creative Approvals - Easily route creative to brand, legal and other teams for digital sign off and an audit trail of acceptance.
  • Single Source of Truth - Ensure your team are working on the same, approved set of assets, which can be seamlessly integrated into your website, email marketing and other MarTech applications.
  • Automate Creative Review - Always adhere to talent usage requirements, and automate expiration of creative with outdated claims and legal copy instantly.
  • Track Records - Track expenditure against targets to ensure your team stays on budget.
  • Bring Your Brand To Life - Showcase your brand guidelines online so they actually get used by your stakeholders and agency partners.
  • Manage Tasks & Projects - Never miss a deadline or task with project databases, task management and dashboard reporting.



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Our Digital Asset Management & Marketing Operations Software is trusted by the world's leading brands:

ANZ Bank use our Marketing Operations Software
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Medibank use our Digital Asset Management Software
Hertz uses our Digital Asset Management and Brand Management Software
KFC uses our Digital Asset Management Software
Carlsberg uses our Digital Asset Management System
Jetstar uses our Marketing Operations Software
Baptist Health uses our DAM software
The Good Feet Store uses our Marketing Operations Software

About IntelligenceBank
The Leading Marketing Resource Management Platform

IntelligenceBank is the leading MRM & marketing operations software, helping content marketers seamlessly manage digital assets, creative content approvals and compliance, and creative project management.

Through integrating Digital Asset Management (DAM), BrandHub, workflows and approvals with calendars and kanban, IntelligenceBank gives you a way to easily manage marketing and creative projects from end to end, within the one system.

Our beautifully designed software is used by over 400 brands globally. We offer 24/7 support and have offices in Australia, the US and Canada.

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See Why We Are #1 For DAM Software

IntelligenceBank is the leading Digital Asset Management Software on G2 Crowd and Capterra. Our clients love the simple set up, easy of use, deep functionality, flexible integrations and 24/7 support.

The Best Digital Asset Management Software 2019