Marketing Resources Management (MRM) software helps businesses track, manage and report on marketing operations to streamline creative production processes, optimize spend and resources and manage creative content assets.
MRM software gives marketing departments a unified system to manage brand compliance, marketing workflows, the Return on Investment (ROI) of creative performance and budget tracking.
Some of the key benefits of marketing resource software are below.
Easily route creative to brand, legal and other teams for digital sign off and an audit trail of acceptance.
Ensure your team are working on the same, approved set of assets, which can be seamlessly integrated into your website, email marketing and other martech applications.
Always adhere to talent usage requirements, and automate expiration of creative with outdated claims and legal copy.
Track expenditure against targets to ensure your team stays on budget.
Showcase your brand guidelines online so they actually get used by your stakeholders and agency partners.
Never miss a deadline or task with project databases, task management and dashboard reporting.