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Digital Asset Management (DAM) software is a business process management solution which provides you with a centralized online hub to create, manage, share, track and find digital assets, to manage the creative process.
A DAM streamlines management of all files including; documents, video, audio, design files and presentations. Digital Asset Management is a core part of Marketing Operations Software but also integrates easily with other technologies such as Content Management Systems, ensuring that your DAM isn't an island – but rather, the single source of cohesion for your marketing stack. DAM software can come in many shapes and sizes and can be hosted on the cloud or on premise. When you are looking for a DAM solution, it’s important to note the different types of DAM systems out there.
Stand Alone Digital Asset Management systems are used to simplify the process of managing and distributing creative files such as images, audio, video, Microsoft Office, Adobe CC and PDFs. The driving requirement is to centralize files, categorize them according to the business and make them easy to both share and track. Functionality includes:
As a feature of Marketing Operations Software, Digital Asset Management can be truely leveraged to increase efficiencies and ensure brand and marketing compliance. Enterprise businesses who need processes around creative production, campaign management or operate in highly regulated industries where compliance requirements need to be met are shifting away from stand alone DAM systems and instead opting for these features as part of Marketing Operations. In doing so they can achieve the following:
IntelligenceBank is the leading digital asset management software, helping content marketers seamlessly manage digital assets, creative content approvals and compliance.
Through integrating Digital Asset Management (DAM), BrandHub, workflows and approvals with calendars and kanban, IntelligenceBank gives you a way to easily manage marketing and creative projects from end to end, within the one system.
Our beautifully designed software is used by over 400 brands globally. We offer 24/7 support and have offices in Australia, the US and Canada.
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