Benefits of using DAM Software

Marketing teams which operate in a small business or with simple strategy, benefit greatly from basic DAM software features. Hosting all images and digital assets within the DAM provides you with a centralized online library of content, acting as a single source of truth for all content marketing. New assets can easily be uploaded one-by-one or in bulk, then organized and searched for by adding keyword and metadata tagging.

More advanced platforms, such as IntelligenceBank, include features to streamline marketing operations. They are a necessity for enterprise businesses or marketing teams which are implementing complex marketing strategies. Features such as file transformation, online brand guidelines, usage reporting, workflow approvals and third party sharing, allow for processes to be implemented around creative production and distribution. They ensure marketing and brand compliance which reduces risk to your brand and business.