Digital Asset Management (DAM) has become a core component of the Martech stack, with DAM software providing a range of solutions to marketers and creative teams.  The functionality of the DAM software available ranges considerably, from solutions which offer cloud based or on premises content management.  Basic DAMs simply offer a place to bring together, manage and search for content where more advanced platforms implement processes for production, granular management of assets and distribution across multiple media and channels.

Marketing teams which operate in a small business or with simple strategy, benefit greatly from basic DAM software features.  Hosting all images and digital assets within the DAM provides you with a centralized online library of content, acting as a single source of truth for all content marketing.  New assets can easily be uploaded one-by-one or in bulk, then organized and searched for by adding keyword and metadata tagging.

More advanced platforms, such as IntelligenceBank, include features to streamline marketing operations.  They are a necessity for enterprise businesses or marketing teams which are implementing complex marketing strategies.  Features such as file transformation, online brand guidelines, usage reporting, workflow approvals and third party sharing, allow for processes to be implemented around creative production and distribution.  They ensure marketing and brand compliance which reduces risk to your brand and business.

• Content Library - Online access to all digital assets including logos, fonts, images, video and sound.
• Keyword and Metadata Tagging - Search by title, description, contents of office files, and metadata and other data related to the file.
• Workflow Approvals - Custom approval processes can be assigned to any marketing function, so that budget, creative and distribution is signed off by the right people.
• Bulk Upload - Drag and drop bulk assets into your DAM software.
• Enable Self Service - So your team can instantly search for files, submit creative briefs online and request image downloads; the marketing department isn't repeatedly sending out the same files. 
• Get Local Marketing Right - Enabling stores or partners to create local versions of marketing materials using locked down creative templates.