Benefits of using DAM Software

Digital Asset Management Software has become an integral part of today's MarTech stack, providing a central hub to search for, update and distribute all digital files.  

Digital Asset Management (DAM) has become a core component of the Martech stack, with DAM software providing a range of solutions to marketers and creative teams.  The functionality of the DAM software available ranges considerably, from solutions which offer cloud based or on premises content management.  Basic DAMs simply offer a place to bring together, manage and search for content where more advanced platforms implement processes for production, granular management of assets and distribution across multiple media and channels.

Marketing teams which operate in a small business or with simple strategy, benefit greatly from basic DAM software features.  Hosting all images and digital assets within the DAM provides you with a centralized online library of content, acting as a single source of truth for all content marketing.  New assets can easily be uploaded one-by-one or in bulk, then organized and searched for by adding keyword and metadata tagging.

More advanced platforms, such as IntelligenceBank, include features to streamline marketing operations.  They are a necessity for enterprise businesses or marketing teams which are implementing complex marketing strategies.  Features such as file transformation, online brand guidelines, usage reporting, workflow approvals and third party sharing, allow for processes to be implemented around creative production and distribution.  They ensure marketing and brand compliance which reduces risk to your brand and business.

  • Content Library - Online access to all digital assets including logos, fonts, images, video and sound.
  • Keyword and Metadata Tagging - Search by title, description, contents of office files, and metadata and other data related to the file.
  • Workflow Approvals - Custom approval processes can be assigned to any marketing function, so that budget, creative and distribution is signed off by the right people.
  • Bulk Upload - Drag and drop bulk assets into your DAM software.
  • Enable Self Service - So your team can instantly search for files, submit creative briefs online and request image downloads; the marketing department isn't repeatedly sending out the same files. 
  • Get Local Marketing Right - Enabling stores or partners to create local versions of marketing materials using locked down creative templates. 

DIgital Asset Management Screenshot


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Our Digital Asset Management & Marketing Operations Software is trusted by the world's leading brands:

ANZ Bank use our Marketing Operations Software
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Medibank use our Digital Asset Management Software
Hertz uses our Digital Asset Management and Brand Management Software
KFC uses our Digital Asset Management Software
Carlsberg uses our Digital Asset Management System
Jetstar uses our Marketing Operations Software
Baptist Health uses our DAM software
The Good Feet Store uses our Marketing Operations Software

About IntelligenceBank
The Leading Digital Asset Management Platform

IntelligenceBank is the leading digital asset management software, helping content marketers seamlessly manage digital assets, creative content approvals and compliance.

Through integrating Digital Asset Management (DAM), BrandHub, workflows and approvals with calendars and kanban, IntelligenceBank gives you a way to easily manage marketing and creative projects from end to end, within the one system.

Our beautifully designed software is used by over 400 brands globally. We offer 24/7 support and have offices in Australia, the US and Canada.


See Why We Are #1 For DAM Software

IntelligenceBank is the leading Digital Asset Management Software on G2 Crowd and Capterra. Our clients love the simple set up, easy of use, deep functionality, flexible integrations and 24/7 support.

The Best Digital Asset Management Software 2019