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It used to be that brand compliance referred only to the visual basics - correct colors, font and basic UI components. The focus was on complying with the brand guidelines to achieve consistency. This is still important of course, but with brand reputation consistently ranking as the #1 corporate risk and inaccurate claims in advertising causing large fines and headaches, it has never been more important to avoid branding mistakes.
In regulated industries, such as financial services, healthcare, insurance and energy, claims made in advertising cannot be misleading, as it’s a fine line between selling a service and providing advice. When advertising pricing or product benefits, specific approval processes need to be followed before anything can be launched. While general branding communications are usually ‘safe’ from regulatory frameworks – they still need
The solution is to combine a robust digital asset management solution with an online brand portal and a creative compliance process that provides the appropriate checks and balances.
IntelligenceBank is the leading online brand portal software, helping content marketers seamlessly manage digital assets, creative content approvals, brand governance and creative project management.
Through integrating Digital Asset Management (DAM), BrandHub, workflows and approvals with calendars and kanban, IntelligenceBank gives you a way to easily manage marketing and creative projects from end to end, within the one system.
Our beautifully designed software is used by over 400 brands globally. We offer 24/7 support and have offices in Australia, the US and Canada.
IntelligenceBank is the leading Digital Asset Management Software on G2 Crowd and Capterra. Our clients love the simple set up, easy of use, deep functionality, flexible integrations and 24/7 support.