Why Is Brand Compliance So Important?

It used to be that brand compliance referred only to the visual basics - correct colors, font and basic UI components. The focus was on complying with the brand guidelines to achieve consistency. This is still important of course, but with brand reputation consistently ranking as the #1 corporate risk, and inaccurate claims in advertising causing large fines and headaches, it has never been more important to avoid branding mistakes.

In regulated industries, such as financial services, healthcare, insurance and energy, claims made in advertising cannot be misleading, as it’s a fine line between selling a service and providing advice. When advertising pricing or product benefits, specific approval processes need to be followed before anything can be launched.  While general branding communications are usually ‘safe’ from regulatory frameworks – they still need brand and legal approvals for final sign off.  

The solution is to combine a robust digital asset management solution with a creative compliance process that provides the appropriate checks and balances.

Custom Demo

How To Promote Brand Compliance

Regulatory Checklist
Regulatory Checklist

Start with the creative brief and include a checklist of compliance requirements for your specific product line.  For example, within IntelligenceBank, you can integrate your compliance checklist and brand guideline best practices within the online creative brief form so agencies, product managers and brand managers adhere to compliance requirements for every project. See our blog on Making The Creative Process Easier.

Content Risk Scoring
Content Risk Scoring

During the creative production process, automate risk profiles based on the types of creative and messages being produced, to prioritize content approvals based on Content Risk Score.  This helps to prioritize approvals and ensures content with a higher risk score gets automatically elevated for appropriate sign off. See our blog on Marketing Risk Management.

One Source of Truth
One Source of Truth

Centralize all finished artwork in once place, so your IntelligenceBank DAM serves as the ‘single source of truth’ for approved and compliant artwork.  This ensures only the latest and approved versions get used in communications, on your website and on social media, and if there is an issue with a claim, talent usage right or message, there is also an audit trail of where the asset is being used so it can be adjusted one place, globally. Learn more about how our DAM software can power your content marketing.

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Personal Demo

The best way to learn about the benefits of our brand compliance software is to arrange a personal demo with one of our industry experts. That way we can tailor the experience to your requirements & focus on solving your pain points. Complete the form below for more information.

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Approvals With Audit Trail

Ensure an audit trail of all approvals to demonstrate compliance considerations throughout the creative development process – including brand, legal and compliance, with a conditional workflow which is triggered by type of communication and risk score. See our blog on Approvals In A Regulated Environment.

Get in touch for a personal demonstration:

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