In regulated industries, such as financial services, healthcare, insurance and energy, claims made in advertising cannot be misleading, as it’s a fine line between selling a service and providing advice. When advertising pricing or product benefits, specific approval processes need to be followed before anything can be launched. While general branding communications are usually ‘safe’ from regulatory frameworks – they still need
The solution is to combine a robust digital asset management solution with a creative compliance process that provides the appropriate checks and balances.
Start with the creative brief and include a checklist of compliance requirements for your specific product line. For example, within IntelligenceBank, you can integrate your compliance checklist and brand guideline best practices within the online creative brief form so agencies, product managers and brand managers adhere to compliance requirements for every project. See our blog on Making The Creative Process Easier.
During the creative production process, automate risk profiles based on the types of creative and messages being produced, to prioritize content approvals based on Content Risk Score. This helps to prioritize approvals and ensures content with a higher risk score gets automatically elevated for appropriate sign off. See our blog on Marketing Risk Management.
Centralize all finished artwork in once place, so your IntelligenceBank DAM serves as the ‘single source of truth’ for approved and compliant artwork. This ensures only the latest and approved versions get used in communications, on your website and on social media, and if there is an issue with a claim, talent usage right or message, there is also an audit trail of where the asset is being used so it can be adjusted one place, globally. Learn more about how our DAM software can power your content marketing.
The best way to learn about the benefits of our brand compliance software is to arrange a personal demo with one of our industry experts. That way we can tailor the experience to your requirements & focus on solving your pain points. Complete the form below for more information.
Ensure an audit trail of all approvals to demonstrate compliance considerations throughout the creative development process – including brand, legal and compliance, with a conditional workflow which is triggered by type of communication and risk score. See our blog on Approvals In A Regulated Environment.
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