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Why Is Brand Compliance
So Important?

Each year companies spend a large portion of their marketing budgets on building and developing brand.  Protecting this investment should therefore be a top priority. 

It used to be that brand compliance referred only to the visual basics - correct colors, font and basic UI components. The focus was on complying with the brand guidelines to achieve consistency. This is still important of course, but with brand reputation consistently ranking as the #1 corporate risk and inaccurate claims in advertising causing large fines and headaches, it has never been more important to avoid branding mistakes. 

In regulated industries, such as financial services, healthcare, insurance and energy, claims made in advertising cannot be misleading, as it’s a fine line between selling a service and providing advice. When advertising pricing or product benefits, specific approval processes need to be followed before anything can be launched.  While general branding communications are usually ‘safe’ from regulatory frameworks – they still need brand and legal approval for final sign off.  

The solution is to combine a robust digital asset management solution with an online brand portal and a creative compliance process that provides the appropriate checks and balances.

  • Online Brand Guidelines - By taking your brand guidelines online you are solving the more traditional concerns around brand compliance.  Interactive and custom pages help you to communicate your brand in an accessible and easy to navigate way.  Your online brand portal becomes the single location that all internal users, agencies and third parties go to for branding questions or to download brand assets.
  • Regulatory Checklist - Start with the creative brief and include a checklist of compliance requirements for your specific product line.  For example, within IntelligenceBank, you can integrate your compliance checklist and brand guideline best practices within the online creative brief form so that agencies, product managers and brand managers adhere to compliance requirements for every project. See our blog on Making The Creative Process Easier.
  • Content Risk Scoring - During the creative production process, automate risk profiles based on the types of creative and messages being produced, to prioritize content approvals based on Content Risk Score.  This helps to prioritize approvals and ensures content with a higher risk score gets automatically elevated for appropriate sign off. See our blog on Marketing Risk Management.
  • One Source of Truth - Centralize all finished artwork in once place, so your IntelligenceBank DAM serves as the ‘single source of truth’ for approved and compliant artwork.  This ensures only the latest and approved versions get used in communications, on your website and on social media, and if there is an issue with a claim, talent usage right or message, there is also an audit trail of where the asset is being used so it can be adjusted one place, globally. Learn more about how our DAM software can power your content marketing.
  • Approvals With Audit Trail - Ensure an audit trail of all approvals to demonstrate compliance considerations throughout the creative development process – including brand, legal and compliance, with a conditional workflow which is triggered by type of communication and risk score. See our blog on Approvals In A Regulated Environment.

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Our Digital Asset Management & Marketing Operations Software is trusted by the world's leading brands:

ANZ Bank use our Marketing Operations Software
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Medibank use our Digital Asset Management Software
Hertz uses our Digital Asset Management and Brand Management Software
KFC uses our Digital Asset Management Software
Carlsberg uses our Digital Asset Management System
Jetstar uses our Marketing Operations Software
Baptist Health uses our DAM software
The Good Feet Store uses our Marketing Operations Software

About IntelligenceBank
The Leading Online Brand Portal Software

IntelligenceBank is the leading online brand portal software, helping content marketers seamlessly manage digital assets, creative content approvals, brand governance and creative project management.

Through integrating Digital Asset Management (DAM), BrandHub, workflows and approvals with calendars and kanban, IntelligenceBank gives you a way to easily manage marketing and creative projects from end to end, within the one system.

Our beautifully designed software is used by over 400 brands globally. We offer 24/7 support and have offices in Australia, the US and Canada.

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See Why We Are #1 For DAM Software

IntelligenceBank is the leading Digital Asset Management Software on G2 Crowd and Capterra. Our clients love the simple set up, easy of use, deep functionality, flexible integrations and 24/7 support.

The Best Digital Asset Management Software 2019