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Every year, brands are fined millions of dollars for not including the correct marketing disclaimers, aka - the fine print - in marketing collateral. While there is a financial cost to making these simple mistakes, brand reputation is also on the line for all the wrong reasons.
With IntelligenceBank’s marketing disclaimer engine, you can erase human error and alleviate the legal bottlenecks in the creative production process and make marketing compliance everyone’s job. Here’s how it works.
Upload your disclaimers into IntelligenceBank and manage them in a central location with usage tracking.
Create a decision engine with conditional logic so your broader team has access to an on-demand decision engine so your marketing team knows which disclaimers need to go on which add by product type, geography and media.
Automatic alerts can be sent to your team when there are updates.
With API integration, your single source of truth for marketing disclaimers can push data to websites, email marketing campaigns and even creative templates.
To see how the pros do it, read the Suncorp case study and learn how a leading financial service brand optimised marketing operations and reduced risk by implementing a best in class marketing disclaimer engine.
Download the Suncorp case study for more use cases:
Our Marketing Operations Software comes with a fully integrated enterprise-grade Digital Asset Management system. Upload files, individually or in bulk, keep track of versions, preview media online, showcase brand assets, share collections or use annotations and comments to work on files together.
Use IntelligenceBank's Automatic Keyword Tagger to save time when bulk uploading files. Advanced AI technology recognizes images and automatically suggests tags for files.
With our pre-defined brand templates, you can showcase key aspects of your brand so they are easily communicated with internal and external stakeholders. We make it easy to customise these pages so they truly represent your brand. You can keep them private or share them with the world.
A massive challenge for any marketing department in a large organization is interfacing with the rest of the company. Logo requests, how to request sponsorship, how to initiate a project and other simple requests can often take up your entire day.
By using our ‘front door to marketing’ module, you can automate and manage requests in a methodical manner, track request types and turn-around times.
Streamline the creative approval process with download approvals, publish approvals and general feedback workflow on any file. Track history of digital sign offs in a dedicated approvals area.
Use annotations, comments and mark up tools to share feedback with your company and third parties. Keep a full history of all files with automatic version control and change logs.
Once a brief is accepted, it’s time to assign designers and agencies, allocate job numbers, time spent, due dates and actual budgets – so it’s all reportable. When a project gets started, you can link it to a dedicated work in progress folder to centralize creative, invoices, media plans and final artwork.
Use Kanban boards, advanced calendars and drag and drop functionality to assign and order tasks and events.
Dashboards can be tailored to show outstanding production tasks, expiring assets, budget, recently uploaded assets and outstanding approvals.
Add a workflow matrix for a quick overview of all your resources and the amount of work assigned to them.
Take local area marketing to the next level with customizable creative templates, giving your team the freedom to customise creative without sacrificing quality.
Our Creative Templates feature can be used to give end users a set of defined options to customize creative. Workflows allow additional approval and tracking processes before printing and you can link templates to assets stored in the DAM.
Download our Marketing Operations RFP template which features an extensive list of questions and features which may be relevant to your Marketing Operations software comparison.
Experience our enterprise-grade Marketing Operations software with a custom demo. Our team will organize a custom Marketing Operations software demo specific to your needs.