overlay-test-MOPS

Streamline Marketing Operations 


Beautifully manage creative briefs, approvals, digital assets and marketing projects - all in one place.  Get work done faster, stay on brand and be compliant.

Why Marketing Operations Software?

Just as sales teams need a CRM system, marketing departments need a marketing operations software (also known as MRM software). By managing the entire creative content process in one place, we help you create great content that is consistent with your branding and meets legal and compliance requirements.

Our seamless process to manage content, briefs, budgets, schedules and to distribute approved creative across multiple channels, means once you have implemented a marketing operations platform, you will never look back. 

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Streamline Marketing Processes and Brand Compliance

 

DIgital Asset Management ScreenshotFully Integrated Digital Asset Management 

Our Marketing Operations Software comes with a fully integrated enterprise-grade Digital Asset Management system.  Upload files, individually or in bulk, keep track of versions, preview media online, showcase brand assets, share collections or use annotations and comments to work on files together.  

Use IntelligenceBank's Automatic Keyword Tagger to save time when bulk uploading files.  Advanced AI technology recognizes images and automatically suggests tags for files.

 

11_IB_Product_Window_GuidelinesOnline Brand Guidelines

With our pre-defined brand templates, you can showcase key aspects of your brand so they are easily communicated with internal and external stakeholders.  We make it easy to customise these pages so they truly represent your brand.  You can keep them private or share them with the world. 

 

Marketing Logo Download and ApprovalMarketing Request Automation

A massive challenge for any marketing department in a large organization is interfacing with the rest of the company.  Logo requests, how to request sponsorship, how to initiate a project and other simple requests can often take up your entire day.

By using our ‘front door to marketing’ module, you can automate and manage requests in a methodical manner, track request types and turn-around times.

 

Marketing ApprovalsWorkflows and Approval Processes

Streamline the creative approval process with download approvals, publish approvals and general feedback workflow on any file.  Track history of digital sign offs in a dedicated approvals area.

Use annotations, comments and mark up tools to share feedback with your company and third parties.  Keep a full history of all files with automatic version control and change logs.

 

Disclaimer Decision Engine RevisedMarketing Disclaimers Decision Engine

One of the challenges marketing departments face is ensuring the right 'fine print' gets on the right ads.  Empowering your marketing team to automatically understand which disclaimers need to go on which ads, for different products and media ensures:

1. You get it right and avoid fines.
2. You avoid bottlenecks with legal.
3. Your team are aware of their responsibilities to customers.

IntelligenceBank's marketing disclaimer engine makes marketing compliance everyone's job.

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MOPS ProjectsCreative Project Management

Once a brief is accepted, it’s time to assign designers and agencies, allocate job numbers, time spent, due dates and actual budgets – so it’s all reportable.  When a project gets started, you can link it to a dedicated work in progress folder to centralize creative, invoices, media plans and final artwork.

Use Kanban boards, advanced calendars and drag and drop functionality to assign and order tasks and events. 

 

MOPS WidgetsMarketing Dashboards with Widgets

Dashboards can be tailored to show outstanding production tasks, expiring assets, budget, recently uploaded assets and outstanding approvals.

Add a workflow matrix for a quick overview of all your resources and the amount of work assigned to them.

 

Web to print local area marketingLocal Area Marketing & Personalization

Take local area marketing to the next level with customizable creative templates, giving your team the freedom to customise creative without sacrificing quality.

Our Creative Templates feature can be used to give end users a set of defined options to customize creative. Workflows allow additional approval and tracking processes before printing and you can link templates to assets stored in the DAM.

More Details.

 

Marketing Compliance DashboardAudits, Risk and Compliance Features

With brand reputation consistently ranking as the #1 corporate risk, and inaccurate claims in advertising causing large fines and headaches, having a robust system for creative approvals and compliance has never been more important.  It’s vital to score content based on risk profiles, and elevate projects for approval based on conditions.

Experience The Future Of Marketing Operations

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Marketing Operations Resources

We have a range of whitepapers, case studies and guides on the topic of Marketing Operations software.
Here are some examples or see more Whitepapers.

 

Marketing Operations Whitepaper Cover (1)

Transform Marketing Ops

A Marketing Operations Platform allows you to streamline processes and workflows in a single, auditable platform. 


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Create Great Work, Quickly Cover
Why You Need Workflow & Approvals

Learn how IntelligenceBank can help streamline the management of marketing approval workflows in your business.


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Implementation FAQs Cover (1)

Implementation FAQs

To ensure your implementation process is efficient & successful we have compiled answers to the most common implementation questions in a short guide. 

Read Implementation FAQs

Marketing Operations RFP

Marketing Operations RFP

Download our Marketing Operations RFP template which features an extensive list of questions and features which may be relevant to your Marketing Operations software comparison.

Download RFP

Marketing Operations Demo

Marketing Operations Demo

Experience our enterprise-grade Marketing Operations software with a custom demo. Our team will organize a custom Marketing Operations software demo specific to your needs.

Request Demo

Marketing Operations Video

Marketing Operations Video

Watch how we transform marketing operations by integration enterprise digital asset management software with compliance, workflows, approvals, brand guidelines and more.

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