Just as sales teams need a CRM system, marketing departments need a marketing operations software (MRM / Marketing Resource Management). By managing the entire creative content process in one place, we help you 'herd the cats' to more quickly create great content that is consistent with your branding and meets legal and compliance requirements.
Our seamless process to manage content, budgets, schedules and to distribute approved creative across multiple channels, means once you have implemented a marketing operations platform, you will never look back.
Upload files, individually or in bulk, keep track of versions, preview media online, add to lightbox collections or add comments. Watermarks protect your files and you can view assets as a list, as images or in a carousel slideshow.
A massive challenge for any marketing department in a large organization is interfacing with the rest of the company. Logo requests, how to request sponsorship, how to initiate a project and other simple requests can often take up 30% of the day. By creating a ‘front door to marketing’ interface, you can ‘herd the cats’ and manage requests in a methodical manner, track request types and turn-around times.
Streamline the creative approval process with download approvals, publish approvals and general feedback workflow on any file. Track history of digital sign offs in a dedicated approvals area.
Once a brief is accepted, it’s time to assign designers, allocate job numbers, time spent, due dates and actual budgets – so it’s all reportable. When a project gets started, you can link it to a dedicated work in progress folder to centralize creative, invoices, media plans and final artwork.
Dashboards can be tailored to show outstanding production tasks, view recently uploaded assets and manage approvals.
The average marketing department has more than 300 projects ‘on the go’ at any time. From smaller social media posts to global TV campaigns, the need for a bird’s eye view of all projects in progress and in market has never been more important. Drag and drop events to reschedule and link to creative and budget allocations.
With brand reputation consistently ranking as the #1 corporate risk, and inaccurate claims in advertising causing large fines and headaches, having a robust system for creative approvals and compliance has never been more important. It’s vital to score content based on risk profiles, and elevate projects for approval based on conditions.
For more Marketing Operations features, visit our Pricing page.