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Streamline Marketing Operations 


Bring order to marketing chaos with our fully
integrated marketing operations platform. 

MOPS Whitepaper

Benefits of Marketing Operations

Just as sales teams need a CRM system, marketing departments need a marketing operations platform. By managing the entire creative content process in one place, we help you 'herd the cats' to more quickly create great content that is consistent with your branding and meets legal and compliance requirements.

Our seamless process to manage content, budgets, schedules and to distribute approved creative across multiple channels, means once you have implemented a marketing operations platform, you will never look back. 

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Features You Need & Your Team Will Love

 

Digital Asset Management

Upload files, individually or in bulk, keep track of versions, preview media online, add to lightbox collections or add comments. Watermarks protect your files and you can view assets as a list, as images or in a carousel slideshow.

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Front Door To Marketing

A massive challenge for any marketing department in a large organization is interfacing with the rest of the company. Logo requests, how to request sponsorship, how to initiate a project and other simple requests can often take up 30% of the day. By creating a ‘front door to marketing’ interface, you can ‘herd the cats’ and manage requests in a methodical manner, track request types and turn-around times.

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Workflow Approvals

Streamline the creative approval process with download approvals, publish approvals and general feedback workflow on any file. Track history of digital sign offs in a dedicated approvals area.

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Creative Project Management
& Dashboards

Once a brief is accepted, it’s time to assign designers, allocate job numbers, time spent, due dates and actual budgets – so it’s all reportable. When a project gets started, you can link it to a dedicated work in progress folder to centralize creative, invoices, media plans and final artwork.

Dashboards can be tailored to show outstanding production tasks, view recently uploaded assets and manage approvals.

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Planning and Scheduling

The average marketing department has more than 300 projects ‘on the go’ at any time. From smaller social media posts to global TV campaigns, the need for a bird’s eye view of all projects in progress and in market has never been more important. Drag and drop events to reschedule and link to creative and budget allocations.

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Approvals, Risk and Compliance

With brand reputation consistently ranking as the #1 corporate risk, and inaccurate claims in advertising causing large fines and headaches, having a robust system for creative approvals and compliance has never been more important. It’s vital to score content based on risk profiles, and elevate projects for approval based on conditions.

 

For more Marketing Operations features, visit our Pricing page.

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Experience The Future Of Marketing Operations

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Marketing Operations Resources

We have a range of whitepapers, case studies and guides. Here are some examples or see more Whitepapers.
Transform Marketing Operations Cover

Transform Marketing Ops

A Marketing Operations Platform allows you to streamline processes in a single, auditable platform.

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Create Great Work Quickly

Learn how IntelligenceBank can help streamline the management of marketing approval workflows.

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Implementation FAQs

To ensure your implementation process is efficient & successful we have compiled answers to the most common implementation questions in a short guide. 

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