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Unless you have access to a magic wand, genie or unlimited budget, you’ll know that managing multiple marketing projects is hard. There are more channels, segments and techniques to choose from, tighter timelines and greater compliance risks to avoid.
We know that juggling dozens of projects, people and processes can be exhausting. That’s where Marketing Operations Software comes to the rescue. It takes you out of spreadsheets, shared drives and email chains into a scalable system that ensures projects are delivered on time, on budget, on brand, and prevents you from getting fired, fined or sued.
Marketing Operations Software brings order to the chaos by giving marketing departments a system to manage how things get done versus managing hundreds of projects haphazardly. Just like sales teams need a CRM system to manage their world, modern marketing departments need a Marketing Operations Software to manage content marketing processes.
The beauty of a Marketing Operations Platform is that all of the tools you need to manage creative development process, content, planning, approvals, distribution and reporting are available within a single application. With a comprehensive system that manages creative content, approvals, projects, brand guidelines and reporting all within the same interface, not only will you gain better efficiencies and compliance, but your end user engagement will be higher as there is a single source of truth for all marketing assets, audit and compliance. Here are some of the integrated features your team will love using:
