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Through consistent repetition, your brand becomes a lasting memory etched in the minds of your target audience, yet negative experiences tend to be more memorable than positive ones. Branding is the front line in the battle that is marketing, it elevates purchase choice above price and commands a financial value. It’s no wonder companies invest heavily in designers and creative teams to get it right.
However, without a system in place to share brand assets and govern their usage and application across so many creative outputs, how do companies protect their brand – which is a key asset for any company?
IntelligenceBank’s Online Brand Portal puts systems and measures around how your brand is communicated and distributed. Development of creative content is made easy by storing approved assets within an enterprise Digital Asset Management system. Download requests give you an element of control of what gets used and when, especially where usage rights or sensitive information is involved.
Sharing your brand with the world has never been easier using online brand guidelines to communicate, educate and direct users to the relevant brand assets. Or, where there is a risk that guidelines won’t be followed and unapproved creative is being distributed, creative templates and order forms for brand materials can be used to excel at local area marketing.
These systems ensure that all of your brand communication is approved and meets industry standards, reducing the risk of that lasting negative impression. This range of features within a BrandHub are especially effective for enterprise and geographically disparate businesses seeing to protect their investment and reputation.
Download What is BrandHub? to find out how you can safeguard your brand.
