How the Suncorp Group Transformed Marketing Operations

The Suncorp Group is a leading financial services group in Australia and New Zealand offering banking, wealth management and insurance products and services through its well-recognised brands including Suncorp, AAMI, GIO, Apia, Shannons and Vero, as well as those from its partners.

With a range of brands, an explosion of multi-channel campaigns and operating in an increasingly compliance-driven environment, Suncorp used the IntelligenceBank Marketing Operations platform to power the Suncorp Marketing System (SMS) which automates campaign approvals with the aim to uplift good governance and embed a more robust process for tracking approvals, and adherence to regulatory requirements.  This new way of working has driven a cultural shift towards empowering marketing teams to self-assess creative content and greater clarity around roles and responsibilities in the end to end marketing process.

According to Marketing Operations Excellence Manager, Danni Robinson, “SMS provided solutions to many of our business challenges, including providing simple and compliant file sharing, a digitised estimate and creative approval process and feedback captured for audit purposes”.

With IntelligenceBank, not only has Suncorp made the creative briefing process easier and more efficient, it has at the same time used IntelligenceBank’s advanced marketing features to configure a tool developed together with the Suncorp Legal Advisory team for compliance review of marketing creative into the platform, for a more seamless user experience.

Download the case study to see how Suncorp manages the marketing approval process, while staying on brand and compliant within a complex regulatory environment.