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In 1988, the Starlight Children’s Foundation was established with the vision that children shouldn’t stop being children just because they’re sick.
As a charity that focuses so strongly on storytelling to communicate program impact and generate support for their fundraising efforts, Starlight realised they needed a Digital Asset Management (DAM) & Online Brand Portal platform to not only centralise their digital assets and brand guidelines but to bring their brand to life.
"Most importantly, our team needed a more streamlined way to request consent to use stories and content containing Starlight children and families, as our manual processes weren’t efficient and slowed the team down,” said Melissa Gamble, National Marketing & Communications Manager at Starlight Children's Foundation
