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How IntelligenceBank Helps NAB Bring It's Brand to Life

Read how one of Australia's leading banks manages its dynamic and complex brand using BrandHub

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How NAB Uses an Online Brand Portal to Manage Their Brand

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NAB, one of Australia’s largest banks, has a dynamic and complex brand. It’s brand team supports the master brand, a portfolio of sub-brands and an international network. In ensuring all creative adhered to brand guidelines, NAB needed an online solution to manage operational processes. This included:

  1. Digitizing NAB’s lengthy brand guidelines
  2. Storing & sharing brand files, images & video
  3. Onboarding marketing & agency employees
  4. Automating logo requests
Before using IntelligenceBank’s online brand portal software, the NAB Brand team managed thousands of pages of its brand guidelines in a PDF document, which meant revising, maintaining and distributing them was a herculean task.  Based on research NAB commissioned, both their primary audience group (creative designers) and secondary group (marketers) wanted the same thing—the key brand details they needed in one view. They didn’t want to trawl through pages of guidelines that put the onus on the designer to cross-reference and try work out what the brand wanted.

 

The first implementation of the NAB Brand Hubs was an online version of its existing brand guidelines. By using several of IntelligenceBank’s customization features such as custom pages and custom navigation, the first version of NAB BrandHub helped to bring the brand to life and made it easy to access specific pages on demand. After working with NAB for over five years, IntelligenceBank saw that NAB’s requirements for Brand Hubs continued to change and evolve — especially as the business and brand strategies evolved

Our Digital Asset Management & Marketing Operations Software is trusted by the world's leading brands:

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About IntelligenceBank
The Leading Online Brand Portal Software

IntelligenceBank is the leading online brand portal software, helping content marketers seamlessly manage digital assets, creative content approvals, brand governance and creative project management.

Through integrating Digital Asset Management (DAM), BrandHub, workflows and approvals with calendars and kanban, IntelligenceBank gives you a way to easily manage marketing and creative projects from end to end, within the one system.

Our beautifully designed software is used by over 400 brands globally. We offer 24/7 support and have offices in Australia, the US and Canada.

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IntelligenceBank is the leading Digital Asset Management and Marketing Operations Software on G2 Crowd and Capterra. Our clients love the simple set up, ease of use, deep functionality, flexible integrations and 24/7 support.

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