How NAB Uses an Online Brand Portal to Manage Their Brand

NAB, one of Australia’s largest banks, has a dynamic and complex brand. It’s brand team supports the master brand, a portfolio of sub-brands and an international network. In ensuring all creative adhered to brand guidelines, NAB needed an online solution to manage operational processes. This included:

1. Digitizing NAB’s lengthy brand guidelines
2. Storing & sharing brand files, images & video
3. Onboarding marketing & agency employees
4. Automating logo requests

The first implementation of the NAB Brand Hubs was an online version of its existing brand guidelines. By using several of IntelligenceBank’s customization features such as custom pages and custom navigation, the first version of NAB BrandHub helped to bring the brand to life and made it easy to access specific pages on demand. After working with NAB for over five years, IntelligenceBank saw that NAB’s requirements for Brand Hubs continued to change and evolve — especially as the business and brand strategies evolved