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NAB, one of Australia’s largest banks, has a dynamic and complex brand. It’s brand team supports the master brand, a portfolio of sub-brands and an international network. In ensuring all creative adhered to brand guidelines, NAB needed an online solution to manage operational processes. This included:
The first implementation of the NAB Brand Hubs was an online version of its existing brand guidelines. By using several of IntelligenceBank’s customization features such as custom pages and custom navigation, the first version of NAB BrandHub helped to bring the brand to life and made it easy to access specific pages on demand. After working with NAB for over five years, IntelligenceBank saw that NAB’s requirements for Brand Hubs continued to change and evolve — especially as the business and brand strategies evolved
IntelligenceBank is the leading online brand portal software, helping content marketers seamlessly manage digital assets, creative content approvals, brand governance and creative project management.
Through integrating Digital Asset Management (DAM), BrandHub, workflows and approvals with calendars and kanban, IntelligenceBank gives you a way to easily manage marketing and creative projects from end to end, within the one system.
Our beautifully designed software is used by over 400 brands globally. We offer 24/7 support and have offices in Australia, the US and Canada.
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