Medibank Case Study

Learn how Medibank centralised their marketing operations for an agile world: 
  • Provides a self-serve central marketing operations ‘hub' for their internal and external stakeholders
  • Manages and distributes content across their teams
  • Better streamline their processes, workflows, regulatory and branding needs

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Centralised hub to manage digital assets and brand compliance




With the wider business experiencing a digital transformation and growth within their marketing department, Medibank recognised they needed a better way to manage their assets across a wide range of internal and external stakeholders and campaign approval processes.

With these challenges in mind, Medibank partnered with IntelligenceBank to implement a marketing operations platform to not only manage and distribute content across teams, but to also act as a central marketing operations ‘hub’ to help better streamline their processes, workflows, regulatory and branding needs.