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Identifying the right Digital Asset Management system (also known as DAM software) for your business will save you valuable time not only in the implementation process, but over the course of your DAM journey. While you are conducting your research into different Digital Asset Management systems, it is important to know that not all DAMs are created equal. A range of Digital Asset Management options exist, designed to suit businesses at different levels of maturity. While basic DAMs provide online storage, only enterprise solutions offer personalization, approvals, usage rights, restricted access, templates, analytics and public sharing. In ensuring that your asset management needs are met, the software you choose should reflect the size and complexity of your business.
This guide provides insight into the types of software that are available and when each of these would be required as well as hosting options. The provider which is best suited to your needs is dependent on the sophistication of your marketing activity, the number of users and your marketing compliance requirements. Benchmark yourself against the Digital Asset Management maturity matrix to understand what you would require within your business, then compare other software against Digital Asset Management features offered by IntelligenceBank.
