CKE Case Study

How CKE Restaurants achieved brand consistency across a global franchise footprint with IntelligenceBank Digital Asset Management and BrandHub:

  • A single source of truth for digital assets
  • A system to uphold their brand's integrity
  • A way to collaborate with internal and external teams, third party agencies and individual stores

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Create powerful content efficiently
that is compliant, effective and on brand


CKE wanted a robust system that would make managing the assets of their numerous restaurants easier and more efficient, which included the following requirements: 

  • Providing autonomy for every franchise
  • The organization of assets
  • Seamless sharing and distribution
  • Accessible brand guidelines
  • Consistency and brand compliance
  • Insights and analytics