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If you've ever wondered "How the world's largest brands keep their teams on brand?" then the 2020 Brand Compliance Playbook is designed for you. It's a step-by-step guide on how online brand portals increase brand value:
Brand guidelines are the main channel marketers used to communicate brand with the wider business and external stakeholders. Traditionally, brand guidelines have been expressed in lengthy PDF files and they are well and truly now a thing of the past. And while this has ‘checked the box’ previously – it has limitations around how brand guidelines are used.
For starters, the purpose of brand guidelines is to be a single point of reference for marketers, designers, and other people who directly interact with the brand. However if your brand guidelines are limited to a PDF, you can easily have multiple versions flying around, and no single source of truth when it comes to accessing brand elements such as logos, colour swatches, icons and fonts.
So, if storing brand guidelines in a PDF is a thing of the past, what is the alternative? The answer is to bring your brand to life with through the use of creative software technologies.
When using online brand guidelines, companies can dynamically showcase their brand guidelines on password-protected interactive webpages instead of flat PDF documents. This searchable, engaging, and user-friendly approach allows teams to quickly access approved assets, logos, colour schemes, fonts, and campaign materials. It also allows brand managers to share their brand with internal departments as well as external partners, agencies, and contractors.
Online brand portals are uniquely able to cater to the two different types of use cases. That is, corporate users view the brand portal as a way to be educated on the brand and to follow processes such as requests and approvals, whereas designers need to be able to quickly access the brand pages to find directions on a very specific task - such as logo placement on digital banners or secondary colour choices.
Bringing brand compliance to the business is about making the experience engaging and making your brand easy to interact with. This playbook is designed to help you take a closer look at how you can bring your brand to life. In addition, you’ll find out how our trusted clients - some of the world’s leading brands - keeping their teams on brand, protecting their visual identity and increasing brand value through the use of creative online technologies.
IntelligenceBank is the leading marketing operations software, helping content marketers seamlessly manage digital assets, creative content approvals and compliance, and creative project management.
Through integrating Digital Asset Management (DAM), BrandHub, workflows and approvals with calendars and kanban, IntelligenceBank gives you a way to easily manage marketing and creative projects from end to end, within the one system.
Our beautifully designed software is used by over 400 brands globally. We offer 24/7 support and have offices in Australia, the US and Canada.
IntelligenceBank is the leading Digital Asset Management and Marketing Operations Software on G2 Crowd and Capterra. Our clients love the simple set up, ease of use, deep functionality, flexible integrations and 24/7 support.