How Baptist Health Transformed Marketing Operations

Headquartered in Louisville, Kentucky, the Baptist Health family of hospitals, care centers, physician offices and health facilities has experienced tremendous growth in recent years. Counting all nine hospitals, they have more than 2700 licensed beds and 3000 physicians.

Serving a large number of people in different locations gave rise to the need for Baptist Health to turn to IntelligenceBank to create a platform that can:

1. Showcase brand guidelines to employees and designers.
2. Manage the creative briefing process, media placements, and collateral requests in one place.
3. Share best practices to inspire better creative output.
4. Control quality of images published on the website.
5. Seamlessly collaborate and approve creative across multiple locations.
6. Centralize creative assets, manage metadata and version control of files.

“Our IntelligenceBank platform provides a centralized and streamlined repository for our digital assets, brand guidelines and project requests. The ability to use one platform for all of these related tasks has helped save a tremendous amount of time and resources.  In addition, it has simplified the creative workflow, while providing an easy-to-use system for all of our users.”

- Andrew McLeroy, Baptist Health Creative Manager

Download the case study to read more about Baptist Health's Marketing Operations platform.