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NEW RELEASE – The power, flexibility and control to keep business moving – Download the RACQ Case Study

Power content marketing
Bring your brand to life
Work faster and stay compliant

Get to market quickly and seamlessly manage FINRA, SEC, DDO and other marketing compliance frameworks

Federal, State or Local – we have you covered managing talent rights and headless DAM applications

HIPAA compliant and the easy way for your team to stay on brand, manage projects and the lifestyle of content

Provide value, consistency and automate localized creative content

Roleplay the FDA. Include marketing compliance checklists in briefs and automatically manage disclaimers on content

What is Digital Asset Management Software?

…and why you should give a DAM.

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Digital Asset Management (DAM) software is a business process management solution which provides you with a centralized online hub to create, manage, share, track and find digital assets, to manage the creative process.

 

A DAM streamlines management of all files including; documents, video, audio, design files and presentations. Digital Asset Management is a core part of Marketing Operations Software but also integrates easily with other technologies such as Content Management Systems, ensuring that your DAM isn’t an island – but rather, the single source of cohesion for your marketing stack.  DAM software can come in many shapes and sizes and can be hosted on the cloud or on premise. When you are looking for a DAM solution, it’s important to note the different types of DAM systems out there.

 

Stand Alone Digital Asset Management systems are used to simplify the process of managing and distributing creative files such as images, audio, video, Microsoft Office, Adobe CC and PDFs. The driving requirement is to centralize files, categorize them according to the business and make them easy to both share and track.

DAM Features

Centralized Asset Library

Store, organize and access all your images, videos, documents and files in one location for a single source of truth. Hundreds of file types supported.

Share Assets

Email asset links to internal users, teams or external agencies via public or private links. Embed DAM assets directly into websites. Update assets across multiple platforms with 1-click.

Metadata Management

Customize metadata fields and embed metadata from IntelligenceBank into your files.

Lightning Fast Search

Search millions of files in seconds according to keywords, metadata filters and custom tagging.

AI Keyword Tagging

Use AI Technology to automatically tag assets with the most relevant keywords.

Custom Welcome Page

Give users a beautiful experience that is true to your brand.

Lightbox Collections

Group assets for specific projects and share them with your team or externally.

Transform Assets

Quickly transform images and videos in different sizes and file formats. Includes presets for social content.

Bulk Upload + Download

Everything is better in bulk!
Save time with easy to use Drag and Drop.

Creative Templates

Create localized content using pre-approved templates that link directly to approved assets.

Asset Relationships

Link assets together with one-to-many relationships, such as grouping images into a campaign, or tracking a model’s talent usage rights across different images.

Asset Review Dates

Set review dates for licensed assets, talent usage rights and promotional end dates. Setup dates for assets to expire and archive.

Workflow Approvals

Deliver approved marketing projects faster. Conditional and multi-hierarchical workflows included. Scenarios include approvals for downloading assets, publishing new creatives, or general feedback.

Proofing & Markups

Mark-up documents, images, videos and other file types with annotations and comments.

Version Control

Maintain a history of all asset versions. Compare different versions side-by-side with associated markups and comments for each version.

Custom URL

Access via your own branded URL.

Main Admin Panel

Manage and control users permissions and access. Configure general settings and run usage reports by users and features.

Asset Reporting

Everything is tracked for compliance. Create custom reports and dashboards on your digital asset usage, expiry dates, metadata and approval information.

As a feature of Marketing Operations Software, Digital Asset Management can be truely leveraged to increase efficiencies and ensure brand and marketing compliance.  Enterprise businesses who need processes around creative production, campaign management or operate in highly regulated industries where compliance requirements need to be met are shifting away from stand alone DAM systems and instead opting for these features as part of Marketing Operations. In doing so they can achieve the following:

 

  • Manage creative workflows
  • Collaborate creatively via version control, comments and markups
  • Manage creative projects, including submitting creative briefs online and tracking the status of marketing projects, including budgets and designer workload
  • Manage tasks against a project, including the reporting on stages and completion rates
  • Manage alerts and reminders
  • Edit web-to-print templates
  • Publish digital brand guidelines for easy updating

Want to know more
about DAM?

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