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What Is Brand
Asset Management?

 

Brand Asset Management Software is an essential component of your marketing technology stack that makes managing marketing content seamless.


Brand Asset Management Software is specifically designed to make it easy to manage the lifecycle of your branded content. At its most basic level, Brand Asset Management Software provides a central place to both store and categorize creative content such as images, audio files, videos, HTML files, Adobe CC files, PDF and office documents. It also has robust metadata management capabilities, allowing metadata to be edited online and embedded within files for use across different media channels. 

That’s just the start of the story. The best brand asset management platforms include lightbox collections, emailing links to large files, file conversion, usage analytics, creative approvals, including integration with InDesign, Photoshop, Illustrator and CMS systems. Last but not least, custom brand guidelines to educate your team and ensure external agencies on your brand are included.

Custom Demo

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 Fast Asset Search

Instead of trawling through a chaotic shared drive or Dropbox, lightning-fast search means users can instantly find the creative files they need.

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Enable Self Serve

So your team can instantly search for files, submit creative briefs online and request image downloads; the marketing department isn't repeatedly sending out the same files. 

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Get Local Marketing Right

By enabling stores or partners to create localized versions of company created marketing materials. 

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Integrate Your Creative

Seamlessly integrate media stored in your DAM to social media, websites and other applications.

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Creative Asset Compliance

Enable creative approvals and have a talent
and copyright management process with granular alerts and reporting to avoid fines.

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Bring Your Brand To Life

Showcase your brand guidelines to stakeholders to ensure your team stays on brand.

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