Free Pack
What Is Background

What Is Brand
Asset Management?


Brand Asset Management Software is an essential component of your marketing technology stack that makes managing marketing content seamless.

Brand Asset Management Software is specifically designed to make it easy to manage the lifecycle of your branded content. At its most basic level, Brand Asset Management Software provides a central place to both store and categorize creative content such as images, audio files, videos, HTML files, Adobe CC files, PDF and office documents. It also has robust metadata management capabilities, allowing metadata to be edited online and embedded within files for use across different media channels. 

That’s just the start of the story. The best brand asset management platforms include lightbox collections, emailing links to large files, file conversion, usage analytics, creative approvals, including integration with InDesign, Photoshop, Illustrator and CMS systems. Last but not least, custom brand guidelines to educate your team and ensure external agencies on your brand are included.

Custom Demo

DAM screen

081 IB_Icons_Fast_Asset_Search_Gradient

 Fast Asset Search

Instead of trawling through a chaotic shared drive or Dropbox, lightning-fast search means users can instantly find the creative files they need.

084 IB_Icons_Enable Self Serve_Gradient

Enable Self Serve

So your team can instantly search for files, submit creative briefs online and request image downloads; the marketing department isn't repeatedly sending out the same files. 

082 IB_Icons_Get_Local_Market_Right_Gradient

Get Local Marketing Right

By enabling stores or partners to create localized versions of company created marketing materials. 

085 IB_Icons_Integrate_Your_Creative_Gradient

Integrate Your Creative

Seamlessly integrate media stored in your DAM to social media, websites and other applications.

083 IB_Icons_Creative_Asset_Compliance_Gradient

Creative Asset Compliance

Enable creative approvals and have a talent
and copyright management process with granular alerts and reporting to avoid fines.

086 IB_Icons_Bring_Your_Brand_to_Life_Gradient

Bring Your Brand To Life

Showcase your brand guidelines to stakeholders to ensure your team stays on brand.

Get in touch for more information

Resources You May Like


DAM Factsheet

DAM software provides you with a centralized online hub to create, manage, share, track and find digital assets quickly.

Learn More →

Dam Business Case Builder

Business Case Builder

To make it easy for you to build a business case, we have created an editable template, which highlights the benefits & ROI of DAM software.

Learn More →

Cut for imave overlay

Implementation FAQs

To ensure your implementation process is efficient & successful we have compiled answers to the most common implementation questions in a short guide. 

Learn More →