Brand Asset Management Software is specifically designed to make it easy to manage the lifecycle of your branded content. At its most basic level, Brand Asset Management Software provides a central place to both store and manage creative content such as images, audio files, videos, HTML files, Adobe CC files, PDF and other documents.  It also has robust metadata management capabilities, allowing metadata to be edited online and embedded within files for use across different media channels.

That’s just the start of the story. Digital Asset Management software and online brand portals include lightbox collections, emailed links to assets, image and video conversion, usage analytics, creative approvals.  They also fully integrate with Adobe CC and CMS systems helping you achieve brand consistency across all communication. 

By taking your brand online, you provide a central location for distribution of these assets.  Prior to this logos, images and guidelines were emailed from user to user which made it difficult to manage versions and ensure brand governance.  Brand Asset Management Software provides access to all types of users including internal staff, agencies and third parties.  With version control, alerts and expiry dates you can be sure that the correct and approved assets are used every time.  Last but not least, custom pages to take your brand guidelines online allow you to educate your team and ensure external agencies always have access to the latest brand assets, information and designs.

Features and benefits of IntelligenceBank Digital Asset Management and BrandHub include:

• Fast Asset Search - Instead of trawling through a chaotic shared drive or Dropbox, lightning-fast search means users can instantly find the creative files they need
• Enable Self Service - So your team can instantly search for files, submit creative briefs online and request image downloads; the marketing department isn't repeatedly sending out the same files
• Get Local Marketing Right - Web-to-print capabilities allow users to create local collateral from pre-approved templates.  Permissions and groups also ensure that users only have access to approved assets for their market or location
• Integrate Your Creative - Seamlessly integrate media stored in your DAM to social media, websites and other applications
• Creative Asset Compliance - Enable creative approvals and have a talent and copyright management process with granular alerts and reporting to avoid fines
• Bring Your Brand To Life - Showcase your brand guidelines with interactive  to stakeholders to ensure your team stays on brand