What is Brand Asset Management?

Brand Asset Management Software is an essential component of your marketing technology stack that makes managing marketing content seamless.

Brand Asset Management Software is specifically designed to make it easy to manage the lifecycle of your branded content. At its most basic level, Brand Asset Management Software provides a central place to both store and manage creative content such as images, audio files, videos, HTML files, Adobe CC files, PDF and other documents.  It also has robust metadata management capabilities, allowing metadata to be edited online and embedded within files for use across different media channels.

That’s just the start of the story. Digital Asset Management software and online brand portals include lightbox collections, emailed links to assets, image and video conversion, usage analytics, creative approvals.  They also fully integrate with Adobe CC and CMS systems helping you achieve brand consistency across all communication. 

By taking your brand online, you provide a central location for distribution of these assets.  Prior to this logos, images and guidelines were emailed from user to user which made it difficult to manage versions and ensure brand governance.  Brand Asset Management Software provides access to all types of users including internal staff, agencies and third parties.  With version control, alerts and expiry dates you can be sure that the correct and approved assets are used every time.  Last but not least, custom pages to take your brand guidelines online allow you to educate your team and ensure external agencies always have access to the latest brand assets, information and designs.

Features and benefits of IntelligenceBank Digital Asset Management and BrandHub include:

  • Fast Asset Search - Instead of trawling through a chaotic shared drive or Dropbox, lightning-fast search means users can instantly find the creative files they need
  • Enable Self Service - So your team can instantly search for files, submit creative briefs online and request image downloads; the marketing department isn't repeatedly sending out the same files
  • Get Local Marketing Right - Web-to-print capabilities allow users to create local collateral from pre-approved templates.  Permissions and groups also ensure that users only have access to approved assets for their market or location
  • Integrate Your Creative - Seamlessly integrate media stored in your DAM to social media, websites and other applications
  • Creative Asset Compliance - Enable creative approvals and have a talent and copyright management process with granular alerts and reporting to avoid fines
  • Bring Your Brand To Life - Showcase your brand guidelines with interactive  to stakeholders to ensure your team stays on brand

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Our Digital Asset Management & Marketing Operations Software is trusted by the world's leading brands:

ANZ Bank use our Marketing Operations Software
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Medibank use our Digital Asset Management Software
Hertz uses our Digital Asset Management and Brand Management Software
KFC uses our Digital Asset Management Software
Carlsberg uses our Digital Asset Management System
Jetstar uses our Marketing Operations Software
Baptist Health uses our DAM software
The Good Feet Store uses our Marketing Operations Software

About IntelligenceBank
The Leading Marketing Operations Platform

IntelligenceBank is the leading marketing operations software, helping content marketers seamlessly manage digital assets, creative content approvals and compliance, and creative project management.

Through integrating Digital Asset Management (DAM), BrandHub, workflows and approvals with calendars and kanban, IntelligenceBank gives you a way to easily manage marketing and creative projects from end to end, within the one system.

Our beautifully designed software is used by over 400 brands globally. We offer 24/7 support and have offices in Australia, the US and Canada.

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See Why We Are #1 For DAM Software

IntelligenceBank is the leading Digital Asset Management Software on G2 Crowd and Capterra. Our clients love the simple set up, easy of use, deep functionality, flexible integrations and 24/7 support.

The Best Digital Asset Management Software 2019