Transform Marketing Operations in Financial Services

In recent years the spotlight has turned on the marketing of banks to ensure that false or misleading claims are never published. Where a marketing compliance breach occurs it can attract fines, litigation, and negative PR - all things we want to avoid. 

This is especially true in highly regulated industries such as banking and lending.  Ensuring that only compliant content walks out the door is becoming increasingly difficult as the volume produced increases and the timelines decrease. It's important that marketing and creative teams are given the tools and technology to succeed in this fast-paced world.

Watch this webinar hosted by Todd Eckler, to learn how Marketing Operations Software puts systems in place to help your team work more efficiently but also ensures that they stay on brand and adhere to the regulatory framework, mitigating the risk of a compliance breach.

• Audit trail and workflow approvals
• Centralize creative assets with talent release and expiry dates
• Creative project management
• Local area marketing
• Brand compliance
• Creative risk scoring and assessments

Todd Eckler
General Manager, Marketing Technology