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Welcome to Marketing Heroes, a podcast dedicated to our favourite marketers, hearing their stories, their views on the state of marketing and their advice for professionals who aspire to transition from good-to-great. The podcast series is presented by Rob Weisz, our VP of Marketing at IntelligenceBank. Check out our conversations with marketers, founders & leaders we admire from some of our favourite companies.
Telstra is Australia’s leading telecommunications and technology company, offering a full range of communications services and competing in all telecommunications markets. For our US audience, to appreciate Telstra’s dominance, imagine if Verizon or AT&T doubled their customer base.
The person responsible for global marketing operations is James Clifton. He began his 12 year Telstra journey as a Business Analyst, then Manager of Bid Marketing, and then a series of GM of Strategy & Operations roles, before assuming a role as Head of Marketing Operations in 2017. Since appearing on the podcast James accepted a role at Salesforce as Director of Marketing Operations APAC.
California-based Blair is CMO & Partner at Sequoia Capital, the powerhouse global venture capital firm, famous for backing Apple, Google, Oracle, PayPal, YouTube, Stripe, Instagram and WhatsApp. She is responsible for building Sequoia’s global brand and helping to guide budding unicorns.
If Evernote’s 225 million users were a country they would be the 5th most populous on the planet, behind only China, India, the US & Indonesia. The person responsible for its growth is Chief Product and Growth Officer Andrew Malcolm.
Andrew has one of the most impressive CVs in Silicon Valley with senior marketing roles at Skype, HP, HSBC, Hotels.com and Google as well as a senior Operations role at venture capital firm Silver Lake. He holds a BA from Harvard and an MBA from Stanford.
There are 7 billion people on our planet and I reckon 2 billion of us have used or wanted to use products promoted by our guest.
During his time at Starbucks, he was the architect of the Starbucks digital experience, building award-winning loyalty and personalization programs that created deep connections with customers. At Amazon, he oversaw marketing and public relations teams and led a team of software developers responsible for Amazon Wish Lists and gift registry services.
At Electronic Arts, he is Chief Marketing Officer, leading the Marketing, Publishing & Analytics organization that is expanding EA’s reach to more players, connecting them to leading games and services, and building long-lasting relationships with brands and franchises. He is responsible for the marketing of EA’s global brands, global publishing and demand planning, analytics and insights, and marketing communications.
Helen has had a phenomenal career – and in some ways it’s just getting started. From training as a lawyer and holding a range of marketing and general management roles at O2, Lonely Planet, Seek, Envato, and Etsy, Helen is one of those people who can do it all. While Helen is now a CEO, she remains one of Australia’s great marketing minds, and she joins us today to talk about product marketing and the power of partnerships.