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Brand Portal

How Medibank gains greater efficiencies using a centralized hub for marketing processes

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Our client from Medibank – Jonathan Goh – recently took part in a Henry Stewart webinar “The Art and Practice of Managing Digital Media” with industry leaders across the Digital Asset Management community across Asia, the Pacific, Australia and New Zealand.

As Medibank’s Digital Transformation and Technology Leader, Jonathan’s webinar shares best practices on how Medibank uses DAM to gain greater efficiencies using a centralized hub for their marketing processes.  In his role,  Jonathan identifies and bridges any gaps between IT and Medibank’s operational needs. He does so by delivering the best possible commercial solutions to maintain brand governance and operational excellence.

Watch Jonathan’s webinar to learn how Medibank centralized its marketing operations for an agile world:

With a goal to provide Australians with “Better Health for Better Lives”, Medibank is Australia’s leading private health insurer, with more than 3.7 million customers through the Medibank and AHM brands. In addition to private health insurance, the Medibank group also offers a suite of diversified insurance products including travel, life, and pet insurance.

With the wider business experiencing a digital transformation and growth within their marketing department (from 30 to 100 people), Medibank recognized they required a better way to manage their assets across a wide range of internal and external stakeholders and campaign approval processes.

With these challenges in mind, Medibank partnered with IntelligenceBank to implement a marketing operations platform to not only manage and distribute content across teams but also act as a central marketing operation‘ hub’ to help better streamline their processes, workflows, regulatory and branding needs.


IntelligenceBank Digital Asset Management, BrandHub, and Marketing Operations Software is used by leading health providers, banks, insurance, and retail brands worldwide. Our all-in-one platform helps move content through the marketing compliance process so you can get work done faster, have an audit trail of approvals, track what’s important and stay brand compliant.


To step up your marketing with consistent content while keeping everything compliant and efficient, contact us. We’ll share best practices for optimization, creation, distribution, and management of all your marketing content.

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