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Digital Asset Management

Make content management and compliance easy


Approve creative and briefs with a full audit trail

Briefs & Forms

Write briefs that help deliver great creative

Proofing & Markup

Collaborate on creative with complete visibility

Creative Templates

Scale branded content production with confidence

Online Brand Portal

Inspire and educate teams about your brand

Disclaimer Engine

Get disclaimers right the first time every time

Reporting & Dashboards

Understand performance and improve processes

Get to market quickly and seamlessly manage FINRA, SEC, DDO and other marketing compliance frameworks

Federal, State or Local – we have you covered managing talent rights and headless DAM applications

HIPAA compliant and the easy way for your team to stay on brand, manage projects and the lifecycle of content

Provide value, consistency and automate localized creative content

Roleplay the FDA. Include marketing compliance checklists in briefs and automatically manage disclaimers on content

A central part of any tech company’s Martech stack


Meet the Master Brief,  A Secret to Agile Marketing Success

At IntelligenceBank, one of the secret weapons of Agile Marketing is the Master Brief. A Master Brief sets up goals, strategy and budget for a campaign. When approved, teams can create Tasks and Sub-Campaigns that have the flexibility to change as required. With IntelligenceBank, our Master Briefs bring order to chaos.





What is a Master Brief?



A Master Brief is the beginning of all great campaigns, outlining:

  • Overall value proposition to communicate
  • Target Audience
  • Budgets
  • Resources required
  • Deadlines
  • Desired Outcomes (e.g. brand awareness, revenue, activations, etc)
  • Supporting proof statements (why a brand can credibly make that claim)


How Master Briefs Works


Teams start by completing the Master Brief form internally. Usually, a number of iterations are drafted before requesting approval amongst key stakeholders. Master Briefs are often rejected early on because the Approver requires more information, or the idea does not align with the strategy or budget, however it is much better to kill projects early before any marketing dollars are spent on creative production. 

When a Master Brief is approved, Sub-Campaigns are approved faster and more often because they were already part of the Master Brief strategy.



“When we see a relatively high level of declined approvals of the Master Brief, it’s a good sign because it means teams are collaborating and thinking.

We then usually see relatively low levels of related campaign brief declines, as the campaigns relate to the strategy that’s been approved. This essentially means marketing teams aren’t wasting money on unapproved initiatives and are getting work out the door fast because there is agreement on the overall direction, and agile teams are good to move quickly and independently on executing the plan.”

– Tessa Court, CEO IntelligenceBank.





Introducing the Campaign Hub 


The Campaign Hub is attached to the Master Brief. This is where Agile teams can add different campaigns against the master strategy according to the overall plan, allowing you a global view of brief stages, owners, due dates, and available budgets. When adding a Campaign Brief (e.g. TV or social campaign), this information will pull through back into the Master Brief, allowing you to track everything in real time.



Master brief approvals are just another way IntelligenceBank helps Agile Marketing teams get great work out the door quickly and stay on brand.

If you would like to know how you can elevate your team to an Agile way of working using our Marketing Operations Software, BrandHub and Digital Asset Management platform, reach out to one of our experts, we have offices globally. 

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