How to Manage Videos in Your DAM
How to Manage Videos in a Digital Asset Management System
It’s no secret that video is taking a more prominent place in the marketing mix. For social media or even on websites and internal comms, it’s simply a more engaging and effective way to tell a story. (See video below). While it’s been easier than ever to create video assets and the cost of production is coming down, putting in place content governance around your video files is a job for your digital asset management system. Also known as a media asset management library.
Video asset uploads into a DAM system
Video files are generally bigger than images, audio files or word documents. That’s why having bulk upload is important (so you can upload a bunch of video files with drag and drop from your desktop into your DAM) and open another tab while they are processing.
Video metadata, facial recognition and keyword tagging
When uploading video content into your DAM, you will need to tag the video asset with metadata. You can do this manually, and automatically some camera and date data will automatically populate in the metadata fields. You also may choose to add custom metadata such as product, geography or even brand name. With AI video tagging, this can be used as well but depending on the content of the video this can be less useful than AI on images as typically it’s what is said in the transcription vs what is seen frame by frame that is the crux of the communication.
Video proofing and annotations
When you manage creative video production from within your DAM, you can cut your time to market in half – literally. With video proofing, side-by-side comparisons, @mentions and video markups and annotations, you can collaborate on video creative during the production process faster than ever before.
Video closed captions and transcriptions
When a video is uploaded to your DAM, automatically you can add closed captions to the video, edit them by time code and download a transcription into an SRT file. This not only helps you comply to WCAG 2 – Ac1.2.2 accessibility standards, but having closed captions is invaluable for social media marketing.
Video cropping, transformations and presets
Most video editing software is hard to use by people who don’t use it every day. That’s why at IntelligenceBank, you can easily shorten videos by time code (ie just download the sections you want), download different formats and sizes on the fly such as automatically convert a large .mov or a smaller .mp4. Or do this in bulk according to a preset you define for a certain ad type.
Headless dam video streaming
DAM is going headless and so are videos. Instead of storing videos once in your digital asset management software, downloading them, and then re-uploading them on your website or other platforms, from your DAM system, you can embed links that essentially serves the video via a CDN (content delivery network) from your DAM into third-party platforms which means when you add a new version, it will update everywhere; it will download quickly when people from around the world try to access it; and you can track impressions of the file regardless of where it is hosted to see how it’s performing for a better ROI.