The Forrester Wave™ for MRM
IntelligenceBank named a Contender in The Forrester Wave™ for Marketing Resource Management (MRM), Q3 2022 Report.
Forrester evaluated the 9 most significant MRM providers for the report. Among the criteria, IntelligenceBank received the highest possible scores for Content Production Process, Brand Compliance and Content Integration criteria.
Top score possible in Content Production Process
“IntelligenceBank’s strongest features are its content production process (including review and approval) and brand compliance capabilities,” the report reads. “It offers extensive markup and annotation tools, version comparison, multi-field content templates, and supports many file formations including MS Office and PowerPoint.” The report continues, “Reference customers praised the vendor’s critical role in their day-to-day workflows.”
Top score possible in Brand Compliance
“IntelligenceBank excels for regulated industries,” the report says. “Its BrandHub Portal is a central governance for corporate brand identity and asset control”, noting that IntelligenceBank serves “large brands in regulated industries and government clients requiring strict brand compliance for marketing content.”
Top score possible in Content Integration
IntelligenceBank received the highest possible score for Content Integration. IntelligenceBank’s integrations include Asset Connectors, Handshakes and APIs.
The growth of MRM Software
IntelligenceBank’s Digital Asset Management, BrandHub and Marketing Operations software solutions are designed to help marketing teams launch brand approved creative projects faster. With increasing regulations for marketing compliance combined with exploding volumes of digital assets, IntelligenceBank has seen rapid growth in demand for MRM Software.
“We are very happy to be in the Forrester Wave for MRM, recognizing IntelligenceBank’s strengths in content production, creative proofing and brand compliance,” said Tessa Court, CEO of IntelligenceBank. “IntelligenceBank’s growing international presence is the result of setting the standard for bridging the gap between marketing efficiency and compliance.”
For more information on the Forrester Wave: Marketing Resource Management, Q1 2022 report, please visit here.
