January 2020, Melbourne, Australia: IntelligenceBank, the leading marketing operations platform, announced continued rapid growth at scale, with year on year December ARR growth of 49%. This included a quarterly revenue retention rate of 96%.
According to Tessa Court, CEO of IntelligenceBank, “our numbers and consistent growth rates speak for themselves. We continue to attract complex organizations who not only need to manage their creative content online, but equally important, need to put processes and compliance structures around that content. A good example is a recent new customer, Oxfam, who selected IntelligenceBank not only for it’s enterprise digital asset management capability, but also for marketing operations workflow processes and marketing compliance.”
Over the past quarter, IntelligenceBank has released several new product features which bridge the gap between marketing and compliance. Key new launches include innovations such as dynamic data mapping for online creative templates, which seamlessly integrates data from third party sources into editable artwork and a ‘self-serve’ marketing disclaimer engine, which enables large marketing teams to self serve and instantly know which legal disclaimers need to go on which ads, across different channels.
In addition, last quarter IntelligenceBank announced a strategic partnership with IO Interactive, a global leader in creative operations technology and consulting, who will not only offer IntelligenceBank Digital Asset Management and Marketing Operations to its customer base, but will also provide technical consulting services to IntelligenceBank clients.
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