At any given moment your team is working hard on print and broadcast, email, case studies, web, video, blog posts, social media, events, webinars, automation, collateral, SEO, media releases, podcasts, infographics, reporting, segmentation, and so much more.
It’s exciting, exhausting, terrifying and just another day in the ever-expanding marketing world.
Without a system in place, this frenetic activity makes it harder to tell your brand story and increases the risk of making (often costly) mistakes around brand quality and legal compliance. Fortunately, there are processes in place to ensure the best (and compliant) version of your brand story is showcased to the world: marketing workflow approvals.
Learn how marketing workflow approvals can help marketing teams create great work quickly.
IntelligenceBank offers robust processes to manage your brand story. Regardless of the branded content being produced or requested – anything that uses your brand needs a flow to ensure you:
– Promote vs. degrade your brand
– Produce work quickly
– Adhere to legal and compliance frameworks
There are countless horror stories of creative that should never have made it to the public, and the resultant brand, financial or regulatory consequences. Fortunately, marketing workflow processes could prevent these costly messages leaving the office.
Please click here to download the marketing workflows whitepaper.
If you would like information on how we help some of the world’s biggest brands tell their brand story, please contact us to learn more.