What is Digital Asset Management?

The term digital asset management actually covers a range of software solutions, from an individual’s digital file library or a photographer’s photo database to solutions that resemble enterprise content management. Some DAM software solutions are hosted in the cloud, and others 'on-premise'. The best digital asset management software platforms have core capabilities such as file upload (either one at a time or in bulk), metadata tagging and management, file transformation, usage reporting, workflow approvals, third party sharing and of course, granular search.  

These features make up the core of any DAM platform, however, as DAM software has evolved to be a core component of the MarTech stack, DAM's are also used for creative approvals, managing the creative briefing process and creative production, showcasing brand guidelines, monetizing creative assets and serving as a centralized hub for content distribution across media channels, including social, website and other media. To learn more about DAM software and different use cases, download our complimentary white paper “What is Digital Asset Management?

Download the IntelligenceBank DAM Whitepaper

download the what is digital asset management whitepaper here

Download our 'What is Digital Asset Management?' whitepaper for a full checklist of DAM features, and use cases such as:

-  Centralize Creative Content

-  Brand Guidelines Online

-  Storefront - to sell creative content and order branded materials

-  Local Area Marketing

-  Online Creative Briefing & Project Management

-  Marketing Resources Management

How do I implement a DAM?

DAM Implementation FAQs

While it may seem like a daunting task to implement a DAM, at IntelligenceBank, we do this every day and provide excellent support services around ensuring your platform is implemented and successfully launched. 

The implementation process consists of a kick off workshop to determine the structure and settings of your DAM, data migration, Admin training and assistance with your launch.  At IntelligenceBank, we don’t just provide you with software, but rather we give you six-star support to ensure your implementation is a success. 

Download our Implementation FAQs for a detailed overview of the process

What should I think about before I select a DAM partner?

Selecting a DAM Partner

Is the software user friendly? 

Each DAM platform sits along a spectrum. They can either be very technical and production oriented (i.e. designers and producers love them but the rest of the company struggles because they are too complex) – or they are operationally friendly (i.e. they lack some of the advanced bells and whistles – but everyone in your company can use it).  Before you shortlist any vendors you need to understand what you want as a company, and you should shortlist only the vendors that meet your requirements.   

Where are the files hosted? 

Some DAM’s offer self-hosted platforms; others are cloud based.  If you opt for a cloud solution, finding out where the data is stored – and ensuring there is local access - is very important, especially when you are managing large files and video.  

How well does the Software Vendor service its clients?

The actual software is just the start of your DAM journey. You need to work with a vendor who can help you with implementation, data migration, taxonomy structure and change management – and with one for whom customer service is important.  

By working with a DAM vendor who is experienced in these areas your implementation risk decreases dramatically. The last thing you want is an IT project that never gets off the ground and, with the right support services, your launch will be successful and you will be able to demonstrate an instant ROI.

IntelligenceBank DAM is proud to have been ranked as the #1 DAM for Customer Support by G2 Crowd.  

For information related to how to implement a DAM, download our whitepaper.  

Can it interact with my other systems?

A DAM should not be an island. Instead, it should be the very heart of your content marketing engine. Your DAM should offer robust APIs, which will allow it to interact with other systems such as a CMS. It should also offer connectors to your social media channels.


How do I measure the ROI of a DAM?

ROI Calculator

There are several ways to tangibly measure the ROI of a DAM platform, such as saving on duplication of creative assets, time to search for assets and courier costs to send large files to agencies or printers. In addition, it’s important to realize that you spend literally a vast portion of your marketing budget on creative content – and it needs to be managed in a proper system that can be leveraged across the organization, not insecurely stored on someone’s desktop or a shared drive that can easily be deleted.

Have a look at IntelligenceBank's ROI Calculator to calculate your return on investment for your digital asset management or brand asset management project.


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digital asset management portal
Upload files, individually or in bulk, keep track of versions, preview media online, add to lightbox collections or add comments. Watermarks protect your files and you can view assets as a list, as images or in a carousel slideshow.
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digital asset management search function
Nothing gets lost in IntelligenceBank. Our advanced search engine searches titles, asset descriptions, file contents, automatically extracted metadata (general, IPTC and EXIF) and custom metadata added to files.
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customize your branding pages
With our pre-defined brand templates, you can showcase key aspects of your brand so they are easily communicated with internal and external stakeholders. We make it easy to customize these pages so they truly represent your brand.
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workflow and approvals for digital asset management
Streamline the creative approval process with download approvals, publish approvals and general feedback workflow on any file. Track history of digital sign offs in a dedicated approvals area.
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web to print creative templates
Web-to-Print templates make it easy to control local marketing outputs. Upload InDesign templates and decide which elements to be locked down and which can be edited by others. Let your team adjust logos, text and images that are linked to your DAM. Enable direct downloads in different formats, or add a workflow approval to check the work before it’s finalized.
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adobe Creative Cloud connector
Improve your Team's graphics output with the IntelligenceBank Connector. The connector allows users to access assets from within IntelligenceBank's DAM while working with Adobe Creative Cloud.
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dam autotag
Use IntelligenceBank's Automatic Keyword Tagger to save time when bulk uploading files Advanced AI technology recognizes images then automatically suggests keywords for files.
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digital asset management share and embedding
Content marketing has never been easier. Embed images and video in social media and within third party websites. Customize sizes on the fly, and when you add new versions of the file, it automatically updates in real-time.
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Drag and drop files from your intelligencebank platform into web based applications
Integrate with hundreds of web-based applications using the IntelligenceBank Universal Connector's drag and drop functionality. Native CMS Connectors for Drupal, Wordpress and Sitecore are also available for IntelligenceBank DAM.
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customizable dashboards for intelligencebank
Take control of the information you view on IntelligenceBank. Dashboards can be tailored to show outstanding production tasks, view recently uploaded assets and manage approvals.
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dam marketing databases
Manage marketing projects to capture and report on timing, budgets, design allocation and approvals for any marketing initiative.
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email alerts and email links to digital assets
Automatically be notified when new files or new versions of files are uploaded. You can also email links to files to both registered and external users - which avoids clogging up email with large digital assets.
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digital asset management creative collaboration
IntelligenceBank makes it easy to collaborate on digital assets with internal and external teams, using image annotations. Mark up files and view a conversation stream.
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digital asset management lightbox collections
Lightbox collections let you organize groups of digital assets to share with members of your team during the creative process. Shared collections are triggered by email alerts. You can share collections with registered and non-registered users.
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difital asset management self registration
Now your DAM can be ‘open’ to your partners and external users – which will make your creative sharing process easier than ever. With Self-Registration enabled, people can come to your DAM and access specific files that you nominate. All self-registered users have the same level of access, and you can ensure new users accept your unique, T&C’s. It’s that easy and is perfect for franchisees and customer access.
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dam usage analytics
Instantly run usage reports on your digital assets and see how your platform is used in real-time. Our granular audit trail reports on everything that happens, by user, by file and overall.
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monetise your dam or brandhub platform by converting it to an online store
Convert your DAM or BrandHub platform into an online store, giving users the chance to purchase branded materials, pictures and downloadable files.
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digital asset custom branding
The entire platform is customizable, so it looks like your brand. Match colors, fonts and even re-name navigation to mirror your business.
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calendar and planner for digital asset management
Help your team keep track of campaigns, creative licensing dates and projects. Create different calendars for each project, track event RSVPs and link your calendar to other items within your digital asset management platform.
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digital asset main admin portal
Take control of your platform with custom branding, and the ability to set up granular permission rights and add users. You can also change the names of modules and manage passwords. It's that easy.
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dam api integration
Your marketing content and digital assets don't have to be an island. Our robust API makes it easy to integrate images and media managed within IntelligenceBank with your CMS and other systems, with our out of the box, push and pull API calls.