PODCAST
Brand Intelligence
Join visionary CMOs, Brand Managers and other marketing leaders as they pull back the curtain on the globe’s most iconic brands. Brought to you by IntelligenceBank, the Brand Intelligence podcast is your passport to understanding how brand gurus wield effective brand strategies to create demand, build customer loyalty and dominate markets.
Episodes
Episode 1 – Lani Evans
In this episode, we’re taking a dive into the world of sports marketing and sponsorships. Tessa is joined by Lani Evans, the Brand Manager of the Australian Grand Prix Corporation. Together, they delve into topics such as leveraging talent, the relationship between brand and operations, and maintaining brand consistency.
Episode 2 – Georgia Beattie
In this episode, we’re digging into the world of agricultural marketing and branding. Tessa is joined by Georgia Beattie, CEO of Bulla Park. Together, they delve into mushroom agriculture, brand extensions, white labelling to big grocery and food compliance.
Episode 3 – Tom Kehoe
In this episode, we’re talking to Tom Kehoe, Head of Creative Services and Digital Communications at Univar Solutions, about the intricacies of brand strategy at a multi-billion dollar brand. Join Tessa and Tom and see where creativity intersects with chemistry and the values that steer the course.
Episode 4 – John Horodyski
In this episode, Tessa and co-host William are joined by John Horodyski, Executive Director at Salt Flats, where they discuss the importance of digital asset management, metadata and AI in the world of branding.
Episode 5 – Ashley Herd
In this episode, we’re discussing the importance of employer branding and why brand positioning and employee communication is so critical. Tessa is joined by Ashley Herd, global HR and culture guru and founder of Manager Method.
Episode 6 – Ian Faison
In this episode, we are getting a crash course from Ian Faison, CEO of Caspian Studios, on how he uses branded content and storytelling to create some of the most-streamed business podcasts.
Episode 7 – Euan Ferguson
In this episode, Euan Ferguson, Marketing Operations & Planning at Medibank talks to William about the intricacies of marketing in one of the world’s most highly regulated industries and discusses the roles various teams have within an organization to ensure the customer experience is to Medibank’s standards.
Episode 8 – Paul Siedle
In this episode, Paul Siedle, Head of Brand Identity at ANZ, talks about how they maximize their brand and assets by implementing an open-door policy where all employees can access brand assets via their IntelligenceBank BrandHub platform, fostering a culture of understanding the “why” behind brand principles before delving into the “how” and “what,”.