Digital Asset Management (DAM) is the hub that connects everything together and ensures your content is on brand and compliant. It’s the single source of truth for storing and distributing brand assets, campaign elements and creative content.
It’s safe to say that by having a business process management solution and a clear processes for your creative content, marketing and creative teams are enabled to work more efficiently while maintaining brand compliance.
Not only does a DAM streamline the storage of all brand assets such as video, audio, design and even Microsoft Office documents, but it also acts as a central hub to create, manage, share, track and find digital files.
Six Benefits of Digital Asset Management
1. Manage Brand Compliance:
With an exponential increase in the number of digital files being created and used in a multi-channel environment, a DAM brings order to the chaos by helping marketers take control of assets and track their usage.
By having a DAM, marketing teams, designers, agency partners and other business stakeholders are only one click away from using approved branded assets and content - while having uninterrupted access to the latest creative files. This is critical in achieving brand compliance and consistency across all areas of marketing.
2. Share Digital Assets Seamlessly:
What many marketers don’t realize is that much of the content they are busy working on, they are in fact re-creating. This creative ‘deja vu’ is costly and takes up a large chunk of both internal and external resources.
By having up-to-date creative stored in a central location, marketers can avoid content duplication and no longer need to repeatedly purchase or design the same assets over and over again.
By being able to easily search for and share your digital assets seamlessly, you can enable your team to self serve content regardless of their timeline or geography. With just a few clicks, users can seamlessly find, embed, convert, share, or publish assets.
3. Find Content Even Faster:
Instead of trawling through a chaotic shared drive, lightning-fast search means stakeholders can instantly find the creative files they need.
The core of any Digital Asset Management system is the ability to easily search for digital files according to the metadata assigned or simply by tagging them with keywords and other descriptors. Metadata extraction, AI tagging and facial recognition are automated processes and ensure that files always have the relevant information attached.
Stakeholders can then find content faster than ever before via advanced search queries or by filtering using this information.
4. Distribute Content Quickly:
Without a robust system, trying to keep track of asset licensing, staying on top of file versions and managing stakeholder access is difficult and can lead to a slew of problems. A DAM is an online solution that puts systems and measures around your assets, and on how your content can be used and distributed.
A DAM allows users to easily transform, crop and resize images and videos on the fly and can embed links directly from your DAM. This occurs in a trackable and manageable way to ensure that creative content doesn't go off track.
5.ROI Tracking & Reporting:
Not only does the solution ensure brand consistency, but it can also determine which assets are driving engagement and which content should be retired. In addition, assets that are supplied anywhere online using Content Network Distribution (CDN) links can be updated instantly. Therefore, if something becomes outdated or perhaps a promotional offer has ended - there is no danger of it still appearing online.
6. Go With The Flow:
Workflows let you streamline content requests, approve final creative and go with the flow. This means all artwork is approved by relevant stakeholders before it is distributed. This is important in certain instances such as where talent usage rights are involved. Assets with usage rights might require download requests that are approved by the marketing team. The audit trail of this approval process provides important information on how the assets are being used.
To put it simply, Digital Asset Management is a single source of cohesion for your marketing stack. Not only does it help you to create great work quickly and centralize digital files, but you can also power personalization campaigns across all media channels and ensure brand governance across all marketing activity.