Marketing Heroes is our podcast dedicated to our favourite marketers from around the world, hearing their stories, their views on the state of marketing and their advice for professionals who aspire to transition from good to great. The podcast is presented by Rob Weisz, VP of Marketing.
Our latest episode of the Marketing Heroes podcast features Telstra's Head of Marketing Operations James Clifton.
Telstra is Australia’s leading telecommunications and technology company, offering a full range of communications services and competing in all telecommunications markets. For our US audience, to appreciate Telstra’s dominance, imagine if Verizon or AT&T doubled their customer base.
The person responsible for global marketing operations is James Clifton. He began his 12 year Telstra journey as a Business Analyst, then Manager of Bid Marketing, and then a series of GM of Strategy & Operations roles, before assuming his current position as Head of Marketing Operations in 2017.
Click below for a great chat about marketing ROI, lead quality and management.