News | 1 min read

Keeping your brand healthy with marketing compliance

Building a great brand is difficult. It takes time, money and considerable maintenance. In today's marketing environment customers interact with brands across multiple markets and channels with a wide range of digital and offline touchpoints.  This makes maintaining consistency and compliance a growing challenge. 

IntelligenceBank gives marketers greater certainty that brands are being presented accurately, which means a more consistent experience for customers and a greater return from marketing investments.

By implementing strong brand compliance systems, brand custodians can ensure the value of their assets are maximised while reducing the risk of inappropriate presentation. 

Where these brands operate in regulated industries such as healthcare, gaming, financial services or alcohol sales, they face significant penalties for even inadvertent breaches of compliance requirements. These risks mean it is essential that brands are always presented in a consistent and compliant way. 

Read the CMO article to learn more about 'Making compliance work to keep brands healthy'.