Are you tired of answering the same question about sponsorship guidelines or sending out the same creative brief template for the 1000th time? If so, our Smart Marketing Inbox can help.
One of the biggest challenges marketing departments contend with is how they interface with the rest of the organization. With the explosion of digital content and marketing initiatives across every department, it’s more important than ever to streamline processes and ensure marketing doesn’t get bogged down in administrative tasks.
According to our CEO Tessa Court, “based on feedback from several of our enterprise clients, marketing and brand managers can spend up to 30% of their time fielding requests instead of working on more strategic projects. Our smart ‘marketing inbox’ capability not only puts a process around how your thousands of stakeholders request marketing support, but equally important, IntelligenceBank can automatically direct people to the right answer, template or creative file so standard requests never hit your desk.”
Here’s how it works:
By creating a ‘front door to marketing’ interface, you can ‘herd the cats’ and manage requests in a methodical manner, track request types and turn-around times.
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