Marketing Resource Management (MRM)

IntelligenceBank's Marketing Resource Management software (MRM) gives marketing teams an efficient way to manage, share and acquire customer insights information, electronic online documents and digital assets. In addition, marketers can manage business process such as requesting usage of images and creative and workflow with agencies. Key MRM software features include:
  • Store, share and manage marketing resources, electronic documents, strategies, media releases, budgets, brand guidelines, images, logos, and customer insights.
  • Structure marketing resources by customer segments, products, channels to market, metadata and geographies so they are easy to find.
  • Control which stakeholders have access to specific resources and electronic documents, and measure how information gets used.
  • Display key marketing metrics, brand awareness trackers, share of voice and wallet information and kpi’s.
  • Consolidate all marketing reporting, including web analytics, research, advertising tracking and other data sets.
  • Manage key accounts, vendors and product overviews in customizable databases that link back to documents, digital assets and marketing resources
  • View real-time customer opinion feeds from twitter, blogs and news in a single feeds dashboard.
  • Track competitor web activity and receive email alerts, competitors and customer experiences.
  • Collaborate with external agencies and partners using feedback and ratings, version control, electronic signatures and approvals.
  • Automatically advise stakeholders when new resources and information, related to their brands or interests is available via email alerts.
  • Create interactive FAQ’s for new campaigns and product launches, that link to documents, videos and data points stored within IntelligenceBank.
  • Have end-users request approval prior to using images and advertising materials, and store usage across all digital assets.
  • Advanced search, email alerts, secure login, brand customization, customer support, usage reporting and an iPad friendly interface are all standard software features within the IntelligenceBank platform.
For more information on how to use IntelligenceBank as a Marketing Resource Management platform, please contact us on info@intelligencebank.com.