Customer Insights Portal
IntelligenceBank empowers market researchers to bring customer insights to life. With IntelligenceBank, you can easily connect stakeholders to customer insights, by providing a single platform to manage, share and automatically 'push out' key insights and market research data. With built-in analytics reporting, IntelligenceBank saves money by instantly calculating the ROI on market research expenditure and ensuring expensive projects are not duplicated.
- Store, share and manage market intelligence, research reports, strategies, syndicated research, competitive intelligence and tracking studies.
- Calculate an instant ROI on research usage and value with detailed analytics reporting, and comments and ratings.
- Structure intelligence by customer segments, products, channels to market and geographies so information is easy to find.
- Display tracking studies, brand awareness and advertising metrics as charts and trends.
- Create interactive customer segmentation overviews to ‘bring to life’ customer needs, preferences and attitudes.
- Automate input of primary data sources and syndicated research reports into IntelligenceBank via links and API data feeds.
- Control which stakeholders have access to specific information, and measure how information gets used.
- Gather real-time customer opinion via a feeds dashboard, from twitter, blogs and news resources.
- Capture staff and sales force feedback on new products, competitors and customer experiences.
- Collaborate with external agencies and partners using feedback and ratings, version control, electronic signatures and approvals.
- Alert stakeholders when new information, related to their brands or interests is available via email alerts.
- Create custom pages to showcase new findings, projects or initiatives across your organisation.
- Advanced search, email alerts, secure login, brand customization, customer support, usage reporting and an iPad friendly interface are all standard features within the IntelligenceBank platform.
To learn more about how to use IntelligenceBank as a Customer Insights Portal or Market Research Portal, contact us on info@intelligencebank.com, download our Product Fact Sheet or try our Online Demo.
