What is Digital Asset Management?
The term digital asset management actually covers a range of software solutions, from an individual’s digital file library or a photographer’s photo database to solutions that resemble enterprise content management. Some DAM software solutions are hosted in the cloud, and others 'on-premise'. The best digital asset management software platforms have core capabilities such as file upload (either one at a time or in bulk), metadata tagging and management, file transformation, usage reporting, workflow approvals, third party sharing and of course, granular search.
These features make up the core of any DAM platform, however, as DAM software has evolved to be a core component of the MarTech stack, DAM's are also used for creative approvals, managing the creative briefing process and creative production, showcasing brand guidelines, monetizing creative assets and serving as a centralized hub for content distribution across media channels, including social, website and other media. To learn more about DAM software and different use cases, download our complimentary white paper “What is Digital Asset Management?
Download our whitepaper for a full checklist of DAM features, and use cases such as:
- Centralize Creative Content
- Brand Guidelines Online
- Storefront - to sell creative content and order branded materials
- Local Area Marketing
- Online Creative Briefing & Project Management
- Marketing Resources Management
Benefits of DAM Software
There are many benefits when marketing departments use DAM software. Specifically,
Manage Talent Usage Rights
Local Area Marketing
How do I implement a DAM?
While it may seem like a daunting task to implement a DAM, at IntelligenceBank, we do this every day and provide excellent support services around ensuring your platform is implemented and successfully launched.
The implementation process consists of a kick off workshop to determine the structure and settings of your DAM, data migration, Admin training and assistance with your launch. At IntelligenceBank, we don’t just provide you with software, but rather we give you six-star support to ensure your implementation is a success.
Download our Implementation FAQs for a detailed overview of the process
What should I think about before I select a DAM partner?
Is the software user friendly?
Each DAM platform sits along a spectrum. They can either be very technical and production oriented (i.e. designers and producers love them but the rest of the company struggles because they are too complex) – or they are operationally friendly (i.e. they lack some of the advanced bells and whistles – but everyone in your company can use it). Before you shortlist any vendors you need to understand what you want as a company, and you should shortlist only the vendors that meet your requirements.
Where are the files hosted?
Some DAM’s offer self-hosted platforms; others are cloud based. If you opt for a cloud solution, finding out where the data is stored – and ensuring there is local access - is very important, especially when you are managing large files and video.
How well does the Software Vendor service its clients?
The actual software is just the start of your DAM journey. You need to work with a vendor who can help you with implementation, data migration, taxonomy structure and change management – and with one for whom customer service is important.
By working with a DAM vendor who is experienced in these areas your implementation risk decreases dramatically. The last thing you want is an IT project that never gets off the ground and, with the right support services, your launch will be successful and you will be able to demonstrate an instant ROI.
IntelligenceBank DAM is proud to have been ranked as the #1 DAM for Customer Support by G2 Crowd.
For information related to how to implement a DAM, download our whitepaper.
Can it interact with my other systems?
A DAM should not be an island. Instead, it should be the very heart of your content marketing engine. Your DAM should offer robust APIs, which will allow it to interact with other systems such as a CMS. It should also offer connectors to your social media channels.
How do I measure the ROI of a DAM?
There are several ways to tangibly measure the ROI of a DAM platform, such as saving on duplication of creative assets, time to search for assets and courier costs to send large files to agencies or printers. In addition, it’s important to realize that you spend literally a vast portion of your marketing budget on creative content – and it needs to be managed in a proper system that can be leveraged across the organization, not insecurely stored on someone’s desktop or a shared drive that can easily be deleted.
Have a look at IntelligenceBank's ROI Calculator to calculate your return on investment for your digital asset management or brand asset management project.