Marketing Resource Management software aims to streamline business process efficiencies for marketing departments. While there are several versions of this process, usually, software systems include most of the following tools and features:
In having this holistic approach, the idea is to save time (by having all processes streamlined) and most importantly, save money. Saving money using MRM software is usually achieved by:
1. Having all assets in one place, so there is no duplication of projects.
2. Electronically trafficking creative documents minimizes courier costs.
3. Having the visibility of all quotes for projects and compare tenders side by side.
4. Tracking budgets in real-time by job numbers.
5. Having a set process to quickly on-board new staff internally and at agency partners.
In addition to some of these core functions as above, IntelligenceBank's MRM software platform maximises the usage of marketing assets and streamlines marketing processes with these additional features:
1. Electronic signature and digital sign off.
2. Custom branding.
3. Complete audit trail and usage reporting for an ROI on the platform, as well as an ROI
4. Internal forum to discuss new ideas, feedback and opinions that relate to each project.
5. Charting tool to showcase brand tracking, share of wallet and campaign tracking data.
6. Email alerts, ratings and comments.
7. And last but not least, news and social media monitoring to instantly measure the affect of each campaign.
It is important that Marketing Resource Management - MRM software solutions are flexible, in that they need to be able to integrate with other platforms, and tools and features need to be easily enabled (or disabled) as to not duplicate processes that already exist internally.
For an independent assessment of Marketing Resource Management - MRM Software Solutions, please visit: http://www.mrm-explained.com.
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