How IntelligenceBank Helps Good Feet Stay a Step Ahead with Franchise Marketing Processes
Good Feet Worldwide (goodfeet.com) is a privately owned global franchisor of The Good Feet Store. Based in Carlsbad CA, Good Feet's personally-fitted arch supports and orthotics are designed to relieve foot, heel, knee, hip, and back pain often caused by problems like plantar fasciitis and bunions. With over 110 retail locations in 35 states and overseas, Good Feet has been improving the quality of people’s lives for over 20 years.
With locations spread out across the US, Europe, the Middle East and Australia, Good Feet needed a:
1. A single place to showcase marketing efforts – video, radio and print – for their franchisees to view.
2. A secure portal where franchisees can download creative assets for print and radio production.
3. Platform to share news, engage in conversation and share calendars of events.
4. Way to approve franchisee-created marketing.
After extensive research, Good Feet found that IntelligenceBank provided the ease of use and interface customization that fit their needs. Although they currently use only a portion of the platform’s power, Good Feet believes they will continue to find ways to adopt the platform’s different tools and features.
You can download the Good Feet Case Study by clicking here.
If you would like to learn how IntelligenceBank DAM can be tailored to your own team’s marketing efforts, please contact a friendly member of our sales team.