Marketing Resource Management (MRM) Explained

By Tessa on 22 February 2012

Marketing Resource Management software aims to streamline business process efficiencies for marketing departments. While there are several versions of this process, usually, software systems include most of the following tools and features:

  • Document and Digital Asset Management
  • Financial Reporting
  • Workflow and Asset Approvals
  • Procurement Management
  • Calendar
  • Workflow Management
  • Granular Permissions - so external agencies and partners can access the system
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IntelligenceBank Knowledge Management Launches Custom Reporting

By Tessa on 16 January 2012

Today, IntelligenceBank launched a new online editing and reporting tool, for its online profiler database tool. With this new release, now you can:

1. Manage and edit records directly online, instead of within a spreadsheet.

2. Filter records by their field values and search within date ranges.

3. Run complex search reports to narrow results and better analyse the data stored within your databases.

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Profile Databases: new features upgrade!

By Charly Vanni on 21 December 2011

 
We are pleased to announce several new features to the IntelligenceBank Data Profiler tool - which enables you to create customisable databases to store, manage and share information you would normally manage in a spreadsheet, online, such as competitors, key accounts, products, campaigns, etc...
 
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Economic Impact of the "Information Glut"

By Tessa on 05 December 2011

We were interested to read Deloitte Access Economic's recent report - "The Economic Impact of the Information Glut" - which basically estimates the scale of economic value generated by improving information management across Australian and New Zealand businesses (and the cost by not doing so).

To summarize, the report notes that the productivity loss as a consequence of the inefficient handling of information represents a $3 billion annual drag on the Australian economy.

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Knowledge Management and Competitive Intelligence

By Tessa on 29 August 2011

Recently, IntelligenceBank launched an online database tool (called the 'Profiler'), which enables companies to manage, update and share online, what they normally manage in spread sheets.

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