Marketing Resource Management (MRM) Explained

By Tessa on 22 February 2012

Marketing Resource Management software aims to streamline business process efficiencies for marketing departments. While there are several versions of this process, usually, software systems include most of the following tools and features:

  • Electronic Document and Digital Asset Management
  • Financial Reporting
  • Workflow and Asset Approvals
  • Procurement Management
  • Calendar
  • Workflow Management
  • Granular Permissions - so external agencies and partners can access the system

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